Was this lady being too honest? 🫣🤪😂🫶

16 June 2026

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you! 🫶

We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

1150 comments

Leanne Stevens

I think B as it shows off the Boujee pen inside. It’s like a lovely lip gloss.

June 17, 2026 at 6:46 pm

Joanna Dorobisz

I like A and B- they feel more exclusive

June 17, 2026 at 6:43 pm

Ruth Johnson

I like B I think the product is fantastic and all my girl friends have purchased it after seeing mine.

June 17, 2026 at 6:07 pm

Olwyn Atkinson

I like B . It’s clear. You can see what you’re buying. No extraneous packaging.

June 17, 2026 at 6:03 pm

Lailah

I was also honest, the stain pen doesn’t remove curry stains. And the elixirs do not improve the fragrance on my washing.
Please sort out what needs fixing rather than the packaging.

June 17, 2026 at 5:53 pm