Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Anna Howlett
Silver on Black looks better, and is more inclusive as those with vision diversity may struggle with the black on black…
The holographic would look epic on all 3 products therein providing a continuity on the powder range..
Sharon Rudd
1. Silver & black
2. No good at taglines
3. Holographic
Tracy Croft
Silver on black
Black velvet – if you please
Go with the holographic
David
Definitely Black on Black – looks uber sophisticated and the brand is strong enough to carry it. The white just looks ordinary.
Taglines (thinking square box + it having sides?)
Blanc Slate: Maintaining the Brighter Side of Life!
Back to Black: Everyone Needs a Dark Side…
Holographic would be AWESOME but a rainbow transition sweeping through the text could also be cute.
Maariyah
1. Black on silver
2. Reverse all your mistakes/conceal all your secrets?
3. Holographic sounds amazing
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