Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Sonia Rai
1. Black on black for sure! Looks way more sophisticated and on trend than the silver.
2. Tag line for Blanc Slate:
“Because Faded Whites Are So Last Season”
“Wipe the Slate Clean”
“Say Goodbye to Grays!”
“No photoshop needed”
For Back to Black:
“The Only Shade That Matters.”
“No Dull Days Allowed”
“Because Faded Is Overrated.”
3. 100% yes on the holographic font.
Alexis Hall
1. Silver on black packaging – much easier to read.
2. Back to Black tagline – So your favourites never fade.
3. Really like the idea of holographic High Maintenance print.
Simone
Silver on black
Back to black
Holographic ☺️
Aamirah Hasan
1. Silver on black as it’s easier to read ( even though the black on black screams luxury)
2. Blanc Slate : Redefine White, Naturally / back to black : From Washed Out to Stand Out
3. Yea to holographic
Megan Carr
1. Silver on black
2. A blanc you can banc on
2. Return to the dark
3. Holographic, but subtle
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