Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

266 comments
Nicole Kelly
Black with silver, it’s much easier to read.
Tagline : Welcome back to the dark side.
Holographic
🤗
Jade Lacey
1. Silver on black ✔️
2. Taglines:
All Black Everything
Black Is The NewBlack
3. Holographic always ✔️
Sara Boorman
Silver on black
Back to Black – ‘Stand out in the dark’
I think multi coloured would be better than holographic
Peita Conway
1. Black on black
2. Black: never a dull moment
White: stay away grey
3. Yes
Rebecca Heath
1. Black and silver is much easier to read
2. Not a clue about this one
3. Defo holographic/multicoloured
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