Off the back of people being so excited to test the final Elixir products, we’re moving at a million miles per hour to bring them to life for you! We worked on some packaging concepts today and we think they look beautiful!
As long as everyone agrees, we’ll get moving and we are aiming to launch this in SIXTY DAYS from this email. Because we launch scents fast, the boosters will dial up key notes from fragrance families – not just match one scent.
Something completely new in laundry and will give you almost unlimited scent combinations making laundry so personal!
The initial testers are on their way to...
@tan_mahal
Chloe Driscoll
@allmybonesaredust
Becca Robinson
Alanna O’Sullivan
@lyshk87
@alexbrownfindyourfabulous
Amy Murray
Helen Farrar
Karen Winstanley
@laurengilmourhmua
Adele Bowen
@stephform_lavendercottage
@theinternationaljones
@angelica_rose_cartmel
@nanniebearr
@stacisinsta
@ks.rubina
@rkr55
Laura Williams
Suzanna Walton
Nicole Hyare
We’ll be in touch and can’t wait to hear what you think! xx
316 comments
Mollie Tucker
The packaging is so modern, the actual fragrance within the range lasts ages, I washed a dress in Candy Beach months ago – wore it once to a wedding haven’t washed it since… I can still smell it!!! 😍 I honestly love Candy Beach, but my next fave is Duvet day so these elxiers will be ace
Cv Corfield
LOVE!!!!!!!😍😍
Brilliant idea of using the nearest match to whatever scent you’re using at the time x
Maria Martignetti
These look amazing !
I’m so excited to try
Katie Hughes
They look lovely!
Can’t wait to until they’re launched!!
Are there plans to make ash rain and salted moss into detergent and softener (or shampoo and conditioner!)
Keely
Love the design of the bottles, clean and modern style….and the fragrance families are a stroke of genius!! I know which ones I’ll be ordering first!! Can’t wait to try these babies! 💜
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