Not every scent makes it out of the Laundry Lab 😂
Some were beautiful but didn’t quite feel like us. Some were almost there… but just needed more work. And some we still secretly love 🫣
Here are 5 scents that never made it into the Tallow + Ash range - and why:
1. Honey, I'm Home 🍯
A beautiful honey scent... but it felt a little too homey. We had a much bigger vision for a honey fragrance, and knew there was more we wanted to do with it. 
2. Apple Of My Eye 🍂
A warm, beautiful twist on Little Miracle, created especially for autumn. But when we tested it, we realised we loved that gorgeous newborn scent so much that we didn’t want to mess with it.
3. Morning Person 🥒
Crisp cucumber, fresh mint and that just-showered, energised feeling of an early morning. We thought it would be perfect for gymwear and towels and brining that fresh feeling into your everyday… but it never quite made the cut.
4. Banana Bread 🍌
Warm, sweet and ridiculously cosy. Basically the smell of a slow morning with banana bread baking in the oven. We loved it… but we weren't quite sure where it fit in the range.
5. Strawberry Matcha 🍓🍵
We really wanted this one to work. We loved the scent, but it just didn’t have enough impact once it was on the laundry.
And that’s probably the biggest lesson from creating fragrances: If it doesn't smell amazing on your clothes, it doesn't make the cut.
We'd rather keep experimenting until we create something we're genuinely obsessed with 💜
Which one would you have wanted us to launch? 👀
352 comments
Hayley Probert
They all sound amazing and I can’t wait to try them 🥰
Leanne Bennison
Banana bread sounds amazing and if apple of my eye is like a baked apple pie smell, that would work beautifully too.
Laura Reed
I think Honey I’m Home and Strawberry Matcha would’ve been my choices. I would have 100% tried them. But you’re right, if the scent didn’t linger on my clothes I wouldn’t repurchase. Hey you could always do a limited run ;D
(FYI I hate the colour scheme on the Honey I’m Home packaging. Yellow-on-blue? Yikes! You should try warm brown text on warm yellow, or white text on burnt ochre.)
Tess
Just wish you’d put as much work into your packaging. I swore off plastic and was doing well with other non-plastic brands but got lured in by your scents and now I’ve got a bin full of plastic again. I buy refills but sprays dont have refills or the elixirs..
Susan Askey
They all sound great, but I think Apple of My Eye would’ve been amazing – and still would be! 🍎🍏
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