Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜
1027 comments
Sandra
Since you have “Back to Black” already, how about “Nights in White Satin”? 🤔😁
Elizabeth Winter
Always look on the white side
Mr Whiteside
A whiter shade of pale
Snow angel
Fresh snow
Snowdrops
Glacier
Crisp white shirt
Merry and white
Snow White
Whitey tightey
White for your right (to party) or (to laundry)
Bright idea
White whine
Eidelweiss
Also I feel like your stain remover could be called Ridin’ (not) dirty
Agata
Not sure if you’re still going with it but I really liked the original ideas in the October email of White Maintenance and Black Maintenance to go with the High Maintenance. The boxes and the descriptions on them looked perfect.
Claire McMillan
Elizabeth
Elizabeth I
Elizabeth Tudor
Famously whitened.
Donna
Angel’s Kiss 💖
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