About a year ago, we launched a fragrance that every bit of market research told us wouldn't work… and it turns out... they were right 🙈😂😂
The weird bit is… you all loved the idea! So we genuinely thought we'd created our next best selling scent. A creamy blend of cocoa and vanilla, the first ever brown bottle in the collection, a seriously cosy scent. 🧸🤎
Instead...we've accidentally created one of the most exclusive laundry detergents in the UK because only a few of you have it! 😜
So today, we're officially announcing that once Cocoa Butter Kisses is gone, it's gone and we won't be producing any more! 😢🥹 (If you're a subscriber, don't worry as we've put aside lots of bottles so as long as you'd like this scent, you've got it)!
It's one of my favourites personally, so I'm so sad to see it go. If you'd love to try it, shop it here!
Before she goes, I'd love to know… What do you think happened? Was it the scent? The bottle? Or were you all just too loyal to our other scents?
It’s not all bad news... we’re giving a Cocoa Butter Kisses fan the chance to win a year’s supply 🤎 We’ve shared the details of how to enter on our Instagram! Follow our Instagram here
153 comments
jesse malone
PS. Sorry to come back but reading through the comments I just had to add that I agree with a lot of what some customers are saying – there’s a lot of inconsistency going on! You can’t sustain customer loyalty if you keep withdrawing scents that customers feel loyal to. It will make customers nervous – it’s also odd because 12 days ago you were sold out on Cocoa Butter Kisses which implies it’s popular! Either way, the inconsistency might be a steep learning curve for a company so young.
jesse malone
The spray is gorgeous- such a shame you are getting rid of this one. More florals seem to be taking over which I am not keen on but Celestial should replace it!! It’s absolutely lovely and a Celestial fabric spray would bring it all together! Personally I really didn’t like Pistachio. I don’t feel it smells at all like it which is a shame. The vanilla and oud notes permeate our home but Celestial has now entered the Laundry Room!!
Susan Matthews
Yep good riddance, that and Summer Fling are very much not to my taste. I had to fling the Fling it was so bad.
Fortunately I love many of your others, but it’s a good job I didn’t try either of those first or I wouldn’t be here today!
brenda gabriel
Kisses is a nice scent, it just doesn’t smell strong enough and the scent doesn’t last for me. If doing a small load of synthetics on cool/warm wash the scent will last beyond end of the wash, otherwise the scent is non existent which is frustrating especially when paying premium for bespoke scents.
The spray helps extend the life of the scent but sprays should be optional to optimise or layer, not essential to being able to smell the detergent.
Seem to have got it right with icing on the cake. A gourmand scent that lasts. If kisses was stronger would deffo buy again.
It i
Sheri Browning
Oh no this is one of my favourites can’t believe it’s going 😭😭
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