About a year ago, we launched a fragrance that every bit of market research told us wouldn't work… and it turns out... they were right 🙈😂😂
The weird bit is… you all loved the idea! So we genuinely thought we'd created our next best selling scent. A creamy blend of cocoa and vanilla, the first ever brown bottle in the collection, a seriously cosy scent. 🧸🤎
Instead...we've accidentally created one of the most exclusive laundry detergents in the UK because only a few of you have it! 😜
So today, we're officially announcing that once Cocoa Butter Kisses is gone, it's gone and we won't be producing any more! 😢🥹 (If you're a subscriber, don't worry as we've put aside lots of bottles so as long as you'd like this scent, you've got it)!
It's one of my favourites personally, so I'm so sad to see it go. If you'd love to try it, shop it here!
Before she goes, I'd love to know… What do you think happened? Was it the scent? The bottle? Or were you all just too loyal to our other scents?
It’s not all bad news... we’re giving a Cocoa Butter Kisses fan the chance to win a year’s supply 🤎 We’ve shared the details of how to enter on our Instagram! Follow our Instagram here
198 comments
Phyllis Nelson
This is one of the scents I didn’t think I’d like (because of its name!) but I actually love it.
Some of the other scents are too “light” for me but this one it definitely delivers. 🤎🤎🤎
Kai
This is such a shame, but I actually completely understand. When I first heard about the concept amongst the other new launches that have been permanent since I loved it and everything about. I’m really into brown and specifically brown warm neutrals, so it fit my aesthetic completely. I also love gourmand scents, so I was hoping that the combination it would be right up my street. I was literally hoping for a posh chocolate by lush type scent, but more grown so it suits laundry day. Unfortunately it didn’t hit the nail on the head for me, however because it was the only brown bottle and only chocolatey vanilla you had I took the plunge and still ordered 12 bottles, and i tend to use them more in the colder month. I’m not quite sure what it was for me, but the balance of scents wasn’t there. I couldn’t really smell the chocolate vanilla or sandalwood, like there wasn’t a sweetness to it so maybe the powder Lily or or something in it didn’t give it quite the chocolate vanilla woody base that I needed. I would love to see it come back and refreshed with a better balance and blend of the same gourmand, chocolate idea, but richer without being sickly, similar icing on the cake, but more of a chocolate cake with some depth to it. Hopefully it comes back from autumn/winter bigger and better, or valentines/easter when chocolate themes are prominent!!🤎🤎🤎🤎
Carys
I would have this in the cupboard if I could have bought one shampoo each of cbk and iotc: as I don’t use conditioner, shelling out for four bottles at once has just put me off. A shame, as this is one of the scents I like
Emma Weeks
One of my fav scents however I did secretly wish it was much more chocolatey!
Jayne Hardy
Some of the warmer scents become sickly and cloying. We need fresher scents
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