Calling all parents! 👶

2 May 2024

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Hey guys, it’s Ciara!

Since working on growing Tallow and Ash, I’ve also been growing a baby! I’m just 5 days away from her due date, and as I’ve been getting everything ready, I’ve been thinking of what products to wash all her things in. All our laundry products are baby safe, and non-bio, and so far I’ve washed everything in Duvet Day. Her little socks, teddy bears, bedding, pillows, and all her tiny clothes (🥲).

I felt like the Duvet Day fragrance with it’s French lavender notes was the softest for her.When choosing the T+A fragrance, it really put me in the mind of what a parent goes through and thinks about when washing their babies clothes. So we’re thinking about adding 1 or 2 fragrances that are specifically created for little ones.

We’ve created 5 concepts for you to check out! Let us know what you think, and what the perfect baby laundry products would be for you! (we’ll make sure we launch these quicker than the elixirs) 😂.

If you have a little one, and want to use T+A, all of our range are formulated as non-bio and safe! But the ones I advise are, Duvet Day, Aurora, Bahama Vibes!

107 comments

Charlotte

Lighter versions of the same fragrances are very unlikely to do your brand much good. It will seem like you charge the same for a very diluted fragrance and also send the message that the original product is in some way too strong – people can adapt the intensity themselves for smaller wash loads, etc.

As another poster commented, reference to babies etc could be very triggering to some. I have had children and they are now grown up, but I can understand this perspective 100%. It’s also something all the boring brands have done to death, so better to perhaps focus marketing on something else. Pet bedding laundry is definitely an untapped market in my opinion.

June 19, 2024 at 9:43 pm