Our new best-smelling, but worst-selling!

Hiya,

I think it’s the name. Candy Beach doesn’t mean anything. The name does not register any scent for me. Reading the fragrance notes, maybe you could call it something that includes the words “tropical”?
Also, I see it is not in your sample pack. Maybe you could do a sample pack with every scent included?
I also have another idea too. I am one of your investers. I am wondering if you can do the sample packs at a bigger discount for the investers so we can buy them and give to our close friends and family members in the hope that they too will start buying your products. Maybe a maximum of 5 discounted sample packs?

Kind regards,
Tracy Newson

Please keep the fragrance and the bottle colour! It definitely needs renaming though as it sounds too sickly or a fragrance for kids! Here’s some ideas:
Spirited Away
Spirit of Life
Curiosity
Curiosity Calls
Pearls of Wisdom
Exotic Bloom
Exquisite
Delicately Exotic
Essence of Life
Hidden Gem
Simply Exotic
Irresistible
I’m Yours

Hope these ideas help! I’m currently on holiday in Egypt and getting lots of inspiration! I have also invested in your company and would love one of my ideas to be used. I can keep going with ideas if you like! Love your whole ethics, product and ideas and would love to be part of the journey with my background in marketing and design.

Laura x

How about re-naming it ‘Sugar Beach’? This way it links the smell to thoughts about luxurious holidays in St Lucia, Mauritius and Barbados? It does smell quite strong, so it’s definitely needing a stronger name and it would be a shame to scrap it entirely. I personally like a few of the other scents a lot better than this one.. perhaps because it does come out quite strongly on clothes after the wash. But it is still ok :)

I buy this for my daughter and she raves about it. Her whole house smells gorgeous! I’ve bought several sample sets and didn’t get samples in any? So I bought the big size I’m yet to try.

I’m sure it smells just as amazing as your team voted it! However, personally, sweet smells aren’t what I want on my laundry or on any product that I use, be it soap, shower gels, creams etc. Possibly the name is the issue – when I ordered my discovery set, the name put me off this one
Maybe you need a more subtle name, more chic, more classy. I haven’t smelled it, and I don’t think I received a sample of it, unfortunately. But I’d happily attempt to help with some names
Beach Glow
Divine Summer (or summertime)
Fruity Forecast
Pink Summer
Sugar Shore (or shoreline)
Sunshine Sugar

I’m definitely no expert but maybe these could inspire in some way!
Good luck and please don’t get rid of the scent! I really want to try it now 😋