Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Anne Herlihy
1.Silver on black or you can’t see it
2. Embrace the darkness/Go to the light
3. Holographic is funky
Lauren G
1. Silver, black on black is impossible to read at such low contrast, not accessible or inclusive design.
2. Yes
3. Yes to holographic
At the moment it feels like we’d have to translate or decode what the products do. Especially if they’d all be on a shelf together.
Please try to differentiate them more clearly.
Katherine Lea
Silver on black, easier to read and looks really classy
Karen Roberts
Yes silver on black definitely 😀
Meg
Definitely the black on silver for the back to black!
Tagline for back to black
Yes holographic would be soooo gorgeous too!
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