Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

266 comments
Esme
1. Silver on black makes it a lot easier to read
2. It should 100% be multi colour and holographic as well. That way all the writing on the products match!
Alex Brown
For visibility purposes definitely the silver on black and yes to the holographic!
Gordon Marshall
1. Black on Black.
2. I’m @ a blanc. That’s not a tagline, but I’m genuinely at a blank.
3. Holographic looks really nice.
Would it just be easier if I give T&A my bank details and you can just help yourself to my funds? 🤔🤣
Loving EVERYTHING you do. 💜🖤🩶
Lauz M
I love black on black but the silver is more readable and would be easier to see at a glance.
Holographic print would look cool next to the other boxes and would suit the overall high end vibes I’m getting (the pink doesn’t quite fit in with the other metallic texts).
Im not great at coming up with things like tag lines so i’ll leave that to more creative people!
PENELOPE
OMG – can not decide!!!
I love the silver on the black BUT I think I love the black on black more.
If there is ever an option for holographic – that’s the only option for me – because – well – I’m high maintenance!!!
So I actually recorded a reel, but not had time to post it yet. I am a Reiki Master, and I am always looking for ways to improve my clients’ experience. For winter I have an electric underblanket, then two thick soft duvets covered in a fleecy fitted sheet. For the client to lie on underneath the softest faux fur duvet and pillow set… made even more luxurious as they are all now washed in Tallow and Ash “icing on the cake”! I’ll tag you when I have posted it x
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