Fragrance ✔️ Formula ✔️ Packaging ?

Fragrance ✔️  Formula ✔️  Packaging ?

Off the back of people being so excited to test the final Elixir products, we’re moving at a million miles per hour to bring them to life for you! We worked on some packaging concepts today and we think they look beautiful!

As long as everyone agrees, we’ll get moving and we are aiming to launch this in SIXTY DAYS from this email. Because we launch scents fast, the boosters will dial up key notes from fragrance families – not just match one scent.

Something completely new in laundry and will give you almost unlimited scent combinations making laundry so personal!

The initial testers are on their way to...

@tan_mahal
Chloe Driscoll
@allmybonesaredust
Becca Robinson
Alanna O’Sullivan
@lyshk87
@alexbrownfindyourfabulous
Amy Murray
Helen Farrar
Karen Winstanley
@laurengilmourhmua
Adele Bowen
@stephform_lavendercottage
@theinternationaljones
@angelica_rose_cartmel
@nanniebearr
@stacisinsta
@ks.rubina
@rkr55
Laura Williams
Suzanna Walton
Nicole Hyare

We’ll be in touch and can’t wait to hear what you think! xx

316 comments

F hughes

F hughes

So exited for this , can’t wait to try them, ❤️

Shelley Amesbury

Shelley Amesbury

They look amazing and I love the idea. I can’t wait to try them all.
The packaging is really eyecatching

Cath

Cath

Hi
Love the idea and packaging!
The only question that sprung to mind is would the booster mask the scent of the shampoo or conditioner I was using, I think I was expecting a booster in the scents, so if I wanted a stronger Date Night or Summer Fling scent I would add the booster of that fragrance instead of just one of the notes within it
Will not stop me trying them, it’s a brilliant idea 😀

Fiona Rogers

Fiona Rogers

The Woods sound interesting, but I think I’d go for fruits one. The packaging looks great. I would try them all.

Vanessa Oxley

Vanessa Oxley

These look amazing!

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