04 August 2023
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Elixir Development Update!
500 prototype products are now in testing in homes all over the UK! Feedback is coming in every day as people test the earliest stage Elixir product. We’re so excited to hear so many people loving it already, with 72% saying they prefer it to traditional scent beads as it didn’t leave any residue/marks and they found it easier to dose in the tray.
Thank you to everyone testing the first ever Elixir product, we really appreciate your feedback and we can't wait to make amazing laundry products with you!
Check out a preview of the concept packaging for the Elixir products. It’s designed to fit perfectly beside your Laundry Shampoo + Conditioner bottles - ideal for organisation and space saving. Just add two pumps, or as many as you like to your conditioner tray for a fragrance boost! The colours will match the current bottles, so this one is the Celestial Elixir concept bottle. The bottles fade to clear so you can easily see when you’ll need to top up again. We’d love to know your thoughts at this stage! Comment below what you think, and we’ll keep you posted on our progress!
Here’s some of the initial feedback from those testing the Oud Elixir! 50% of testers have now filled in the feedback form, so we’ll continue to review the performance as it comes into us to make these the best products possible for you!
46 comments
Denise Ireton
Hi, I love the product, smelt amazing but having arthritis in my hand made it rather difficult to open, perhaps this is something that you may look at in the future.
Regards
Denise
Olga Dunning
Hi, I unfortunately missed out the Elixir both times. I agree with another comment about sending refill pouches rather than sending new bottles. I am trying to reduce my plastic waste.
Thanks
Olga
Jojo
The elixir bottles look gorgeous, unfortunately I missed out on the sample but I’m really looking forward to trying it when it’s out. I also agree with everyone saying pouches would be great for refilling the bottles. Also they are too nice to hide away
Jessica
I was lucky enough to get a sample of the elixir and i absolutely love it! You can really tell the difference to just using the shampoo and conditioner alone. Big fan of scent boosters as i like my washing to smell really strong and with it being in liquid form, it eliminates the waxy residue your average scent boosters leave. Very happy!
Karen
Just a general observation on packaging, the current bottles are not fully filled. Could you not either reduce the size (less plastic 👍) or increase the fill volume?
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