15 April 2024
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The Love Triangle… Our new theory for making great products for you!
A few days ago, we showed you four new bottle colours and asked you to decide which product we’re launching next.
The results excited us...
You guys loved the sound of Cocoa Butter Kisses, but when we showed the bottle on its own with no branding, it was the least voted for in our poll.
The opposite was the case for the matcha green bottle. The scent moodboard was the least requested, but the bottle colour was one of the most loved!
So, to make you products you love, we need three elements to connect to make great products: Scent, Name and Bottle Colour (the Love Triangle) 📐💗
So, do you think we nailed these products now? Or do we need more work?! Check out the scents below:
158 comments
Claire Potter
Absolutely love them can’t wait to try Icing on the cake & cocoa butter kisses! Other 2 sound pretty good aswell !
Clo
Love the peach one, would buy in a heart beat!
Reema
Such a powerful combination 💕 I’m loving all 4! Cannot wait
Owen Taylor
I need to get my hands on ‘farmers market’ and ‘take me back’. I love how you can just tell what the scents will be by the names of the products!
Victoria
I love the sound of all of these and want to buy them all. Something about the brown bottle is not sitting quite right, maybe the contrast with the white spout at the top? Or maybe the brown could be different, a cooler tone brown with purpley Bluey undertones rather than a warm yellowy brown. I wish the laundry lab group on Facebook was still an active way to engage with stuff like this.
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