Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Amy Bowman
I dont think the black on black has much of an effect as the silver.
Holographic looks great, gives it that sense of luxury as Tallow and Ash is a luxury brand (imo)
I think the dark powder should be more descriptive, as in would this only be for black garments?
Kirsty Hinks
1. Silver on Black (stylish and easier to read).
2. Hit rewind on fades.
3. Holographic
Natalie Moore
Silver on black, black on black stylish but too hard to read
Back to black- iconic!
Holographic- no question!
Nicola
1. Silver on black. It’s more visible and sleek looking.
2. Blanc Slate – Brighten to whiten.
Back to black – Don’t fade away.
3. Same colour but shiny.
Karen Stanton
As the back to black is only for black cloths, I personally don’t think I would buy it as I only have a few black garments. If it is to restore all colours, I think it is very misleading. Most people like to bring whites back to life.
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