Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Cheryl Wiltshire
Silver on black for ease of reading text
Back to black tagline:
‘Things are about to get dark’
Blanc Slate tagline:
‘Premature greying is over’
Leave high maintenance as is
Linda Brunskill
1) Silver or White on Back to Black.
2) Black on Blanc Slate.
3) Silver on high maintenance.
Lisa Spencer
Silver on black as it’s pops more🖤🩶
Multicoloured for High Maintenance 🌈
Niki Maddren
Use the black, looks more expensive and fitting with the brand.
Salma
1) Sliver on black (Back to Black)
2) holographic for High Maintenance
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