Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
Comments (266)
I like the silver on black for back to black it’s easier to see and silver on white for blanc slate and I like high maintenance as it is since we already know it to be this way there is no confusion and represents colour perfectly comparable to the others whilst still being on brand as for a tag line
Back to black get out of the grey and & back to black
Blanc slate the future unwritten blanc slate
Or blanc slate – where the story (or laundry) begins 😁
Love the idea of the silver on the black for Back to Black and silver on the white box for the Blanc Slate. The original purple for the high maintenance coloured one works well to showcase a colour and is in keeping with the brands roots. Different boxes and writing colours would make it easy to select even in tired moments.
Love the idea of holographic colours on the white and silver on the black so classy.
Maybe redesign the box to stop the top sliding off so easily as the other day my husband picked the box up of stain remover from the cupboard by the top of the box which resulted in a spillage of the powder. 😑
i also think the stain remiver needs to be redesigned.i have lost count of how many times i have picked it up by its top and spilt it.
1. Back to Black – silver
2. Tag line
(I) New beginnings Blanc Slate
(Ii) Out of the Grey and Back to Black
3. High Maintenance – 👌as is.
Love the idea of a wash for dark clothing, I found my old powder would make my clothes very dull. The white wash would be great for all us parents/grandparents who wash school uniform white shirts as I hate it when they go greyish colour, I love seeing them a beautiful brilliant white. I’m fairly new to Tallow-ash but I want to say WOW your wash shampoo & conditioners are amazing the fragrance on the clothes is again WOW. I also like the High Stain Remover powder, a great asset & really works. My husband & grandson have eczema & I’m happy to say we’ve found your product the best, no more really bad flare ups so a huge thank you from us 🥰 Lastly, I Love your packaging especially the stain remover box, do you do a recycle package to refill the box?
Hi, I would like to suggest that you redesign the packaging of stain reversing powder so the box doesn’t fall apart when picked up by the top. I store my laundry products on the bottom shelf and I have to force myself to remember to pick up the stain reversing powder by the bottom part otherwise I risk spilling the powder everywhere. I dread my husband grabbing it and making a mess. It needs to be made secure!
Leave high maintenance as it is!! Better for the environment!!
Love the name blanc slate !!
Back to black – cool name = cool vibe
I love the packaging especially the black and silver
Love your mission, and your company, but I would like to know more about your packaging and how sustainable/recyclable it is as this is very important to what I will choose.
Love to hear from your
Miki
CAN NOT WAIT FOR THIS THE BEST STUFF!! Having 3 kids, baby twins, and two dogs AND a partner with a lucky job this high maintenance saves my laundry so I can’t wait to see yhid stuff in action 😍
Silver and black definitely, And I like Back to black.
LOVE high maintenance and think you should have multicoloured on the packaging!
1. Back on Black
2. Blanc Slate
3. Holographic/multi-coloured
I think back to black is quite sophisticated in the black packaging. Holographic is great but please consider if there is an environmental impact. I’d rather have a healthier eco system than a fancy box
Black on black – very sophisticated!
Love the holographic idea – but over to you to consider any environmental impact of printing/recycling
Silver on black for the back to black box and I like the holographic idea for high maintenance.
Silver on black and definitely holographic for white, can I ask if you would be thinking about dryer sheets? It would prolong the incredible perfumes!
Black on black
I like high maintenance as it is.
1. Black on Black for darks, Silver on Black for lights/whites
2. Tagline idea’s below for either:
“Simple touches make the biggest difference.”
“Gentle care, powerful results.”
“Simplicity in every detail, care in every wash.”
“Designed for those who appreciate the minimalistic details.”
3. In terms for the print, both are great. I think the multi-colour is more easy on the eyes compared to the holographic as it is more reflective. Some individuals may be light sensitive so would be good to consider when light is being reflected on it.
Also absolutely loving this aesthetic! It’s giving cosy yet minimalist vibes
Black on Black for coloured clothes- so chic (noone keeps reading what’s on the box)
Holographic for white clothes
Black on black is very chic!
Definitely the hologram design!
Silver on black and definitely holographic
I like the black on black :) it looks classy, the other one looks awesome but I just like the vibe.
I like the idea of going holographic as it shows it is for multi colours.
Tagline wise, for Blanc Slate : shine bright like a diamond or Glow up, Freshen up and repeat?
Silver on black 😍
Holographic for sure!
1. Silver on black
3. Holographic
Silver on black, holographic for all colour stain remover.
Def silver on black and yes to hologram for hm
Silver on Black (otherwise I’ll wonder what I’m reaching for in my dark laundry cupboard ;) )
And definitely yes to multicolored/holographic for the all-colour stain remover!
Silver on black
Love the holographic
LOVE LOVE LOVE 🖤 🤍
Definitely silver on black, much more easier to read.
Holographic sounds pretty cool 😎
Definitely silver on black, so much easier to read, and holographic for the High Maintenance for sure!
Silver on black definitely. The black on black text is harder to read. I like the original high maintenance better as purple is my fav colour but blanc slate with the holographic writing fits in with the rest of the branding better.
1) silver on Black
3) High maintenance yes to a holographic
I love that you used my back to black idea.
Silver on black
Blanc slate. Silver on white
And I love high maintenance as it is.
Silver on Black. Both look great, but silver is easier to read and looks very classy.
Taglines: ‘Shine Bright Like A Diamond’ and ‘Wait For The Blackout’
Holographic definitely!
Or black with silver lettering.
I’d love it to be called: Back in Black
(ac/dc fan!)
Tagline – keep the fade away
I like the black on black effect for the box, looks awesome! ✌️
Silver on Black. Both look great, but silver is easier to read and looks very classy.
Taglines: ‘Shine Bright Like A Diamond’ and ‘Wait For The Blackout’
Holographic definitely!
1 black on black (we’d know what it is, even if harder to see – it’s so classy we bought it!)
2 If we’re running with song themes, Hello darkness my old friend and shine white like a diamond
3 Yes to holographic
1. Back to Black: love the silver and black, easier on the eyes.
2. Blanc Slate tagline: Daily Dose of Brilliance
3. Holographic print for High Maintenance is an amazing idea!!!
Hello Black Again
1. Back to black with silver on black! For thoses who have visual contrast sensitivity it will be extremely hard to read if it was black on black!
3. Yes a holographic / multicoloured print to show all-colour stain remover is such a clever idea!
Definitely black on black!
And yes to holographic, I love the holographic tint to the inner packaging as well 😊
1. black on black
3. Yes!
💜
Back to Black box – black on black, or silver on black? Definitely Black on Black more classy
2. Tagline idea for Blanc Slate or Back to Black? Blanc slate-
“Glow Brighter, Shine Whiter.”
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover multicolour
1. Black on Black
2. Back to Black
3. Holographic :)
Back to black – Silver on black
High Maintance – Holographic
Silver on black and holographic 😊
I love the pink on the stain remover box, so number 3 is my choice. Although whichever is chosen, I will still love all the products.
Black on black
Like holographic
Silver on black – can’t easily read black on black.
Back to Black
Back to White – blanc slate conjures up images of a grey slate colour
Leave the High Maintenance as it is, we’re all used to that and it saves costs
I do love the holographic however black with silver writing is easier to read.
As someone who has purchased every product since conception, I hope these are weather proof as I keep mine in the side entry under cover
1. Black on black is more chic
Maybe people know by the black box but silver is more visible for some- not all
2. Back to Black- never fade away
Blank slate- a fresh new white
( because slate makes me think of grey – better if it was a “Blank Sheet “ like a fresh new page… sorry if this is too much !
3. I think the pink fits better with Tallow & Ash brand but All Colour should be obvious and bold
Holographic looks beautiful on both products, tag lines are fun, but are they necessary?
I assume packaging is recyclable but why not produce something that could be refillable as with your other laundry products.
Silver on Black as I had difficulty reading the Black on Black.
Back to Black :)
Leave High Maintenance as it is, we are used to the packaging and know what is for. Why add any costs to an already great product
I think keep the lettering silver on the Back to Black as the black writing is a little hard to see.
I don’t like the idea of holographic lettering for High Maintenance – I think it’s great as it is.
1. Black on Black- the silver on black seems a bit dated.
2. Back to Black
3. Holographic- Love this.
1. Silver print on black
2. On the dark side : Black as your darkest secret
3. Why not just write on the packaging that the product is suitable for all colours? It avoids ambiguity. I would not immediately connect the changed print as meaning multi-coloured fabric use.
Silver on black writing a definite for vision support. Why add holographic if manufacturing costs higher? As other comment – a lot of packaging. Looking forward to trying these
1.Black on Black
2.Back to Black
3.Holographic is tacky and won’t stay the course. Pink doesn’t make me think clean?
Maybe less is more?
I am dyslexic and the colour doesn’t affect my ability to read.
When are the more masculine scents coming out.
1 – I love the black on black but with people with sight issues I think it is more sensible to do the silver.
2 – Tagline ‘show a little darkness some love’
3 – Go holographic.
Definitely holographic writing. Don’t complicate it too much – back to black everyone knows what it means. Power whitener’ keep it simple. I’m waiting on these I need both.
1. Silver on Black – much better for people with limited vision.
2. Back to Black!
3. Holographic looks great!
Silver on black better for people with sight problems!
I’d like both boxes with holographic print if possible, or maybe gold foil on the dark powder?
“Fresh and bright, just like you want it”
“Keep that colour deep, dark and beautiful”
Looks like a lot of extra packaging to me – is it really necessary even though it looks nice?
1) I love the the silver on black I can’t actually see black on black when u have vision proplems the same couloir on couloir courses proplems also courses proplems for thoses who are dyslexic.
2) back to black to keep darks dark
3) I actually like the idea of high maintenance word in multicolour then in pink to be fair I actually thought it was for whites just opun looking at it with out reading to description.
1 Silver on black – stands out more
2 Back to black – more punchy as a tagline, easier to remember (for promotional purposes) & says what it does
3 Definitely holographic – looks amazing & suggests premium quality
1. Silver on Black to match Blanc Slate (and black is harder to read)
2. Back to Black Taglines
- Darkens More Than Your Drawers
- Keeps Your Darks As Deep As Your Heart’s Desire /Heart Desires
2. Blanc Slate Taglines
- A Fresh Start For Your Whites (keeps “Blank slate” theme)
3. Holograph is lovely, but don’t change unless it’s fully recyclable.
For someone whose wardrobe is 90% black clothing I am SO excited to see the back to black powder! 🖤
1. For me the black on black writing feels the most luxurious
2. ‘Let’s stay on the dark side’ 🖤
‘ the gray days are over’ 🤍
3. I think with the release of another product that comes in a white box it might be a good idea to have high maintenance in a holographic print to contracts the products a bit more
1) Silver on black as it is easier to read
2) Return to the Dark Side for Back to black tagline
3) go holographic
I love the all black idea but it would be tricky for those with impaired eyesight. Although if it’s the only box that looks all black theres a clue!
Always loved holographic on white so would definitely go with that!
1) Black on Black
2) Back to Black – Keeps darks, dark
Blanc slate – Fairer than snow, white
3) Leave as it is
White on black for us oldies to be able to read the labels and maybe a shade darker on maintenance lettering for same reason.
I purchased maintenance powder and opened the package not realising the powder was loose inside and lost a lot of it onto the floor. So maybe some loose powder ref
Love love the all black so stylish so all black for me. High maintenance love the new box great idea for colours two great concepts well done ❤️❤️
Black on Black
‘Stay on the dark side’
Keep high maintenance as it is
1) love the writing in black gives an expensive vibe, classy 🖤
TAG: I go Black to Black
2)TAG: Fifty Shades or twilight zone🩶
3) Leave as it is :)🩷
Black on black
High maintenance leave as it is
I think keeping it simple – no gimic lettering or colouring – so for me it’s black on black I think this looks smart
Silver on black for ease of reading text
Back to black tagline:
‘Things are about to get dark’
Blanc Slate tagline:
‘Premature greying is over’
Leave high maintenance as is
1) Silver or White on Back to Black.
2) Black on Blanc Slate.
3) Silver on high maintenance.
Silver on black as it’s pops more🖤🩶
Multicoloured for High Maintenance 🌈
Use the black, looks more expensive and fitting with the brand.
1) Sliver on black (Back to Black)
2) holographic for High Maintenance
Love all the packaging but maybe not holographic due to recycling
I think the silver on black writing stands out more. A tagline could be a nice touch, but only if it doesn’t increase the cost of the packaging. I don’t necessarily think there is a need to change the high maintenance text, however it would stand out more in the cupboard.
Needs to be easy to read and the packaging needs to be ok to recycle. This is part of your ethos and very important to me and I’m sure a lot of your customers. Love the holographic but can it be recycled? 🤔 love the idea of the different powders 🔥🔥
I think they’re perfect
Silver on black packaging.
Back to black
Definitely silver (or holographic) on black as a lot of people keep their cleaning products in a cupboard so it would make it easier to spot. It would be impactful to have the “black” actually in black so perhaps a silver outline around the black word?
For Blanc slate:
“Everything is going to be all white…”
“No more grey days”
“No more dull days”
“Say no to dull days”
“Keep the Greys for your bookshelf…”
“Grey, grey go away”
“Anti grey day powder”
“Things are looking brighter…”
“Cheers to a brighter future…”
Back to black:
“Things just got a little darker…”
“Keep things deliciously dark”
“Let only the bad times fade away…”
“No more fading away”
I feel like “all colour stain remover” might be a bit ambiguous as it could sound like it’s the colour of the stains… so maybe it could be “stain remover for all your colours” or something more in that vein?
1 silver on black stands out more especially if your looking to go into retail outlets.
2 staying in the dark and staying in the light
3 no need to change it’s brilliant already
These look fantastic!
1. Back to Black box – whilst I really like the black on black, it has to be silver on black as this stand out so much better.
2. Tagline 100% Back to Black, does what it says in the tin (box!) and will make everyone think of the Amy Winehouse song making it memorable.
3. The High Maintenance I think looks like a whitener so a change to holographic/multi-coloured print to show “all-colour” stain remover will differentiate.
Keep up the good work delivering awesome products👏🏻
KEEP IT SIMPLE … no holograms, no metallic letters, larger fonts for the smaller print. Looking “premium” can backfire.. just ensure your mantra of being a gentle but efficient product is paramount.
Accentuate the fact that the box is recyclable and not plastic. Keep underlining the skin friendly aspect .
I think black on black is really smart
Holographic is the way forward!
1-black and white- more visible to the eye.
2- don’t fade away
3-holographic
I prefer silver on black, it is clearer and stands out. Back to black is catchy, reminds me of a song!
Silver on black
Don’t Fade to Grey
Holographic
Definitely silver on black, and keep your fonts large. My eyesight (along with most of the world!) isn’t great, so easy to read packaging is important. Your bottles are huge so you’ve got plenty of room to play with.
Great job guys, keep up the good work!
I’d say option one.
Not sure on a tag line maybe back to black 😆
I think silver on black
2. No good at those tag lines
3 holigraphic
1. If I had to choose it would be silver on black. Black on black nice but hard to read. But I think it should be neither and go classy with gold / brass on black.
2. Not blanc slate but back to black I like. Black to life I think would work well. Like the 90s song Back to life! Plus you are bringing your clothes back to life and encouraging to use clothes for longer helping the planet.
3. High maintenance I would do in gold/ brass but in white box instead of the black box so they look like a set together. Like salt and pepper. But you could do limited edition multi coloured type say for example on pride month but also to get the message across to all stain colour remover but also a supporter of LGBTQ+
Hope that helps
I’d like something that can also help visually impaired identify the box iif the scent doesn’t clearly say what it is. Maybe something embossed rather than hologram.
Silver on black looks classy
Sorry not good at tag lines
Holographic and recyclable or refillable would be good
1. Silver
2. Dark – Welcome to the dark side,
White – where there are no grey areas
3. Holographic
1. Back to Black with Silver writing pops.
2. Don’t Fade to Grey, keep them White. Black writing on the white box.
3. Holographic.
If the packaging can be recycled that would be a bonus, especially if you can reduce plastic waste.
Silver on black looks so good.Black writing looks good too but you can’t read it!
The holographic writing looks better on white packaging I think too x
Silver on black
No Shade, Your Blacks will Amaze
See the light it’s brilliant White
Halographic
And leave the all colours as it is
Tallow & Ash my forever laundry guilty pleasure
Having the black writing makes it hard to read the package on the back to black I would agree with others that either silver or gold would make the boxing stand out, love the concept of the packaging being green may be having of re-fills so you can re-use the box,love the products you make 🥰
1. Silver on black
2. Dark Colours: “Welcome to the dark side” or “Your darkest shades – Forever Bright” // Whitening: “Let there be light” or “No Grey Areas…”
3. Holographic
1) Silver on Black pops and is classy eye catching
2) The Dark Days are Coming (Back To Black)
Step into the light (Blanc Slate)
3) Multi coloured print looks great
1. Silver on black
2. Blanc Slate: Where Timeless Whites Begin/For Whites That Whisper Luxury/Your Whites, Their Finest Hour
Back to Black: Keeping Your Darkest Hues in the Spotlight/Protect the Shade That Defines Sophistication/Bringing Faded Hues Back to Life
3. Holographic print
Silver on black looks so classy and is clearer! I do love the black on black though! Just something about it that stands out
OMG YOU CHOSE MY NAME!! "Back to Black’ 👀🥳🥳🥳 that’s so exciting! Every time I use it I’ll know a wee piece of me went into it 🥰🥰
The silver on black is LOVELY!
I like the idea of going holographic on High Maintenance… but actually just making the writing multicoloured gives a clearer view of it being for all colours (though I do love the existing packaging… So not actually bothered either way in that one!)
Strap lines… Blanc Slate – “Whites get a do-over”
Back to Black 🤩 (I’ll be smiling about that for days now! 😂) – Welcome to the Dark Side
I’m.away to show EVERYONE I KNOW! hahaha 🤣🥰 love you guys! X
1. Silver on black looks classy and is easier for people with vision issues to see it clearly.
2. Blanc Slate – whites out stains and discolouration.
3. Holographic – makes a pretty statement because it represents myriad colour care.
1. Black and silver packaging
2. Tagline for back to black – hello darkness my old friend / return to the dark side
3. Holo lettering
Silver on black! Easier on aging eyes! 😳
1-Silver on black stands out better,looks more sophisticated
2-Tag line for Blanc Slate…It’ll be All White(On the Night)
3-Back to Black…Black is Back
4- Leave High Maintenance as it is.. Holographic looks tacky & too futuristic/
Hello
Silver on black simply because it stands out more, which will be necessary when you get your supermarket contract 😀
And, I think the Holographic option is best. Ciara can do her nails to match for the promotional video.
1. Defo silver on black, how beautiful 😻
2. Back to black “Back to black”
3. Holographic
Black box with silver lettering
Tagline: Whiter than White or Whiteness that shines Bright
Holograph
Silver on black
1.Silver on Black for sure!
2. Blanc Slate “to whiten & brighten”
Back to Black “stay on the dark side”
3. High Maintenance is fine as is!
Silver on black
Holographic
Hey Ciara! 👋
Thanks for sharing the exciting new packaging concepts – they sound amazing! Here’s my input:
Back to Black box – black on black or silver on black?
I think silver on black would give it a sleek, modern touch and make it stand out a bit more. It adds a nice contrast that could make the product feel a bit more luxurious.
Tagline ideas for Blanc Slate or Back to Black?
For Blanc Slate, how about: “Keep your whites pristine, from wash to wear”?
For Back to Black, maybe: “Defend against fading. Embrace the dark.”
Both could be catchy and tie in with the whole beauty routine vibe! 💜
Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover?
Yes, I think going holographic/multi-coloured would be a fantastic idea! It would really highlight that it’s an all-colour product and give it a fun, eye-catching appeal.
So excited about these new products – especially the Darks powder! Can’t wait to try the testers in the new year! 🥳🥰
Back to black defo needs to be silver. As lovely and sophisticated the black font is, it is not very inclusive.
Defo hologram for stain removal – how very unique and pretty!
Silver on black
Back to black
Holographic
I would suggest, the design that is highest contrast between the text and the background, that is, to make it more inclusive for visually impaired people
1. Hazard a guess – silver on black.
It’s the contrast in colour between the two: For example, black on white or white on black; a good size text; and preferably not in all capital writing. All this would make the box easier to read. ☺️
Love the silver on black. But then the black on black looks fab too!!!…holographic always looks great on black
1. Silver on Black
2 . To whiten and brighten
3. I personally prefer one colour to holographic
I dont think the black on black has much of an effect as the silver.
Holographic looks great, gives it that sense of luxury as Tallow and Ash is a luxury brand (imo)
I think the dark powder should be more descriptive, as in would this only be for black garments?
1. Silver on Black (stylish and easier to read).
2. Hit rewind on fades.
3. Holographic
Silver on black, black on black stylish but too hard to read
Back to black- iconic!
Holographic- no question!
1. Silver on black. It’s more visible and sleek looking.
2. Blanc Slate – Brighten to whiten.
Back to black – Don’t fade away.
3. Same colour but shiny.
As the back to black is only for black cloths, I personally don’t think I would buy it as I only have a few black garments. If it is to restore all colours, I think it is very misleading. Most people like to bring whites back to life.
The black looks amazing like that.
The holographic maybe not. It can look too gimmicky.
Additionally would it add to the environmental impact. We should be thinking this too
1. Silver on black for readability
3. Holographic definitely.
Silver on black
Back to black
Holographic. For sure
I love your ideas. Keep up the good work
1. Black on Black
2. Blanc Slate – Wipe to White
Back to Black – Let the Darkness In
3. Holographic text for sure
I love the black on black – back to black and the holographic.
Amazing packaging!!
Silver on black
You will love this so much you’ll go back to black
Holographic
1) Silver on black for usage details etc for readability. I love the black on black but perhaps only for name.
3) love the holographic idea
1) Definitely silver on black, the black on black annoyed my eyes 😂
2) Wipe the Slate Clean for Blanc Slate and Say Nay to Gray, Bring in Black
3) Holographic or a more punchy bold colour
1. Silver on black
2. Benjamin Button for fabric
2. An anti-aging facial for fabrics
2. It’s not just Cher that can turn back time…
2. Restore, renew, rejuvenate
3. Multi coloured
1 black and silver
2 ?
3 holographic
Ps need the whitener white now
1.Black & Silver, love it!
2.Back to Black, very catchy!
3.Holigraphic, change is sometimes good
1) Silver on black for sure
2) a. Back to Black: Black in action OR Dye another day
2) b. Blanc Slate: Start as you mean to go on OR Wipe away the past
3) Holographic definitely
1) silver on black
2) Whites so bright you need sunglasses and eternal colours
3) holographic
1. My preference might have been black writing on white box and white on black box. Chic, sharp, clean, complimentary. Of the provided options silver on black reads easier
2. Fun if kind of opposites:
“Never fade” & “always shine”?
“Dark side” & “bright side”?
“Black to stay” & “come back bright”/ “come back white”
3. Personal preference to matt (but
clearly out-beaten on this!)
Silver on Black
Blanc Slate – Bright & White
Back to Black – Never fade away
Holographic
Black on black otherwise it looks like we’re about to play cards against humanity rather than do laundry.
1. I love the black on black but there’s not enough contrast, so for accessibility, silver on black
2. Blanc Slate – “Wash the slate clean”; back to black – “Keep it bold”
3. Definitely holographic to convey that it’s for all colours!!
1. Silver on Black
2. Over to the dark side.
3. Multi colour – very easy to see at a glance what it does
1. Silver on black
2. Colours here to stay
Brite whites
3. Holographic
1. Silver on black
2. Blanc slate – take your whites back to the highest altitude (play on mount blanc) / Back to black – say goodbye to fade (a play on amy winehouse lyrics)
3. Rainbow/spectrum graphics
Xxx
1. Black and silver easier to read
2. Black on black very chic
2. Holographic better than coloured
1. Silver in black.
2. Stop the fade.
Fifty shades of black.
3. Definitely holographic/colour.
Definitely with silver it’s really elegant,and for older people to see what they have😜
Back to black
Holographic
Definitely silver on black, the black is not readable. Holographic, if it costs more to produce I wouldn’t bother, if it’s the same price, it looks nice. Tag lines, there was an advert, re record not fade away, maybe a play on that?
1) black with silver writing
2) just like magic
3) multicolour
Black with a light silver or holographic. Have the holographic on the inner slide.
Tag: Just a little black magic.
More holographic the better.
Just beautiful packaging! (coming from a packaging designer also!)
Silver on black
Back to black – black is the new black
Holographic 🙂
1,Silver on black, definitely.
2, Blanc slate, sounds grey. Maybe Blank State, whiter than white, achromatic.
3, holographic
1. black on black!!
2. for blacks – “No more grey days” for whites – “your laundry’s future looks bright” or “Whites, Camera, Action!”
3. YES to holographic, then they’re all sparkly!!
Black with silver, it’s much easier to read.
Tagline : Welcome back to the dark side.
Holographic
🤗
1. Silver on black ✔️
2. Taglines:
All Black Everything
Black Is The NewBlack
3. Holographic always ✔️
Silver on black
Back to Black – ‘Stand out in the dark’
I think multi coloured would be better than holographic
1. Black on black
2. Black: never a dull moment
White: stay away grey
3. Yes
1. Black and silver is much easier to read
2. Not a clue about this one
3. Defo holographic/multicoloured
1. Silver on Black. Stands out and is more distinctive
2.Black is Black, I want my colours back (Based on the Los Bravos song ’ Black is Black, I want my baby back’.
Turn up the bright. Bring back the white
3. Holographic is more fun
Silver on black
Back to Black – ‘Stand out in the dark’
I think multi coloured would be better than holographic
Black on black is very chic.
Black on black
Back to black
Hologram is a must
1. I love the black on black
2. No ideas I’m afraid but back to black suggests it only works for black clothing but I’m assuming it’s for any colour. If it is only black it feels a bit niche.
3. Holographic type for high maintenance
Defo silver on black otherwise hard to read
Tagline:
-Because black deserves better
-Dark brilliance, every wash
1. Black and silver deffo (more user friendly so people who a littler harder of sight will be able to read it.
2. Blank slate tag line – the power of pure
Back to black tag line – lights out
3. PLESE MAKE HIGH MAINTENANCE HOLO
1) Black on black – super classy 🖤
2) Rewind your washes ⏪️
3) Yes to holographic ✨
1.Silver on black – easier to read
2. Back to Black – so your favourites never fade
3. Holographic 😍
Silver on black
Erase the greys / black is the new… black
Hologram 👍
Silver on black
Defo holographic
Blanc slate tag line -Fast forward to brighter whites
As a 67yo, I find it hard to read some contrasts of colours and some font sizes.
Number 1, tres chic 👌🏾
Silver in black.
Hologram like!
Clean slate
1. Silver on black
2.
3. Multicoloured
1. Black and silver
2.Build on the rewind the stain. back to black tag line- pause/stop the fade
Blanc slate – ?
3) yes
1. Back to Black box – black on black, or silver on black? Definitely silver on black!
2. Tagline idea for Blanc Slate or Back to Black? Fifty shades of grey, Introducing Black Magic, Banish the Grey days, Black is the new black
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover. Hell yes!
I find the top lid you pull of is to deep could It be a small lid as I have arthritis in my hands and it seems a lot to pull of, couldn’t it be like a open lid or simular…like your ideas though sue
1. Silver on black. Black on black very hard to read.
2. Your clothes but better.
3. Yes to holographic.
It’s waste of money as I can hardly smell the fragrance.
1. Silver on black
2. Back to black
3. Holographic
1. Sliver on Black. Classy and easy to read.
2. Keeps it bright as Light and Keeps it dark as Night
3. Holographic does stand out and reflect its suitable to all colours.
1. Black on black
2. It’s coming up Black!
3. YES! HOLOGRAPHIC.
1. Definitely silver on black.
2. Love the tagline
3. Holographic
💜💜💜
Silver on black
Tagline
Holographic
❤️🔥
1. Silver on black for ease of reading
2. Blanc slate – rewind the wear
3. Yes to holographic
1. Back to Black box – black on black, or silver on black?
Definitely silver on black, you can’t really read the black on black & it wouldn’t be easy to see from a distance (especially in a dim lit laundry room!) and it also isn’t very accessible with the black text. Silver on black looks sharp, snappy and eye catching!
2. Tagline idea for Blanc Slate or Back to Black?
Not the best at tag lines, but here’s some quick ideas! –
“Back to Black: Turn back time on your darks.”
“Back to Black: Fade-Free Freshness.”
“Back to Black: Keep the Depth in Your Darks.”
“Back to Black: Keep Your Darks in the Spotlight.”
“Back to Black: Keep Darks Deep, Wash After Wash.”
“Back to Black: Boost the Bold / A Boost of Bold”
“Blanc Slate: Whiten without the worry”
“Blanc Slate: Whiten like you mean it.”
“Blanc Slate: Turn up the brightness.”
“Blanc Slate: Wash the dull away.”
“Blanc Slate: Whiten up, no strings attached.”
I did notice someone else mention that ‘blanc slate’ sounds a bit like a stain remover and I tend to agree, it might be worth looking for a title that is very distinct that it is a whitening powder and not a stain remover, however this wouldn’t be a deal breaker for me, just food for thought.
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
Holographic is fun so yes, I say go for it. However, the only advice I would give is that you won’t really see the feature until you open the box – you want to ensure that each of these products can be identified and decipherable at a glance so people can easily pick up the right product, and should these hit stores you want to catch people’s attention so they can grab what they are looking for immediately, you don’t want to give people a reason to get lost trying to figure out what they are and move onto another product. I think these products definitely stand out compared to the pretty bland and sterile market at the moment so be bold with these, have fun and let’s make a splash!!
All in all, love the concepts! Looking like a great selection to come in 2025! Never did I think I’d be so addicted to buying laundry products 🤣
Silver on black
Back to black
Holographic
P.s. take all my money!!
Loving all the new additions
1. Black on black for sure! Looks way more sophisticated and on trend than the silver.
2. Tag line for Blanc Slate:
“Because Faded Whites Are So Last Season”
“Wipe the Slate Clean”
“Say Goodbye to Grays!”
“No photoshop needed”
For Back to Black:
“The Only Shade That Matters.”
“No Dull Days Allowed”
“Because Faded Is Overrated.”
3. 100% yes on the holographic font.
1. Silver on black packaging – much easier to read.
2. Back to Black tagline – So your favourites never fade.
3. Really like the idea of holographic High Maintenance print.
Silver on black
Back to black
Holographic ☺️
1. Silver on black as it’s easier to read ( even though the black on black screams luxury)
2. Blanc Slate : Redefine White, Naturally / back to black : From Washed Out to Stand Out
3. Yea to holographic
1. Silver on black
2. A blanc you can banc on
2. Return to the dark
3. Holographic, but subtle
1- Silver on Black stands out so much more
2. a Keep It Dark b Keep It Bright
3. Yes holographic multi coloured print would look perfect
1 – silver on black, black on black looks cool but is harder to read, especially for those with visual impairments.
2 – “Fresh Whites, Forever” for Blanc Slate. For Back to Black, maybe "Keeps the depth in your darks?
3 – I don’t think holographic is necessary but it does look cool!
Looking forward to trying them all!
1. Silver on black as it’s easier to read
2. No idea 😂 I’m not good with that type of stuff
3. Definitely holographic!
1. Back to Black box – black on black, or silver on black?
Silver on black much easier to read.
2. Tagline idea for Blanc Slate or Back to Black?
Not sure about the blanc slate name, really makes it sound like a stain remover.3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
Yes holographic would look great
Black in black
Back to black
Yes holographic
1. Silver on black
2. Back to black: never fade away.
Blanc slate: whites reborn
3. Yes, change to holographic
1. Silver on black! It looks clean and is easier to read.
3. High maintenance looks good as is, but the holographic colour would make more sense in the context of the range of powders!
Can’t wait to see the final outcomes!
1) Silver on black 🤩
2) No tagline idea but I do love some of the other suggestions! (Such as “Bright like a diamond” for white as suggested by Jennifer)
3) Holographic – a big yes!
1. Silver on Black
2. Back to Black
3. Holographic/ multi colour to show its for all washing
I like the silver on black as it’s easier to read. Prefer black to black.
1. White on black
2. ?
3. Holograph yes definately
1. Silver on Black
2. Back to Black
3. Holographic/ multi colour to show its for all washing
Black on black 🖤
Love the tagline for both ♥️
Definitely holographic, it’s 😍
Black on black looks cleaner
Back to bland
Holographic print
I like the black on black , looks stunning , the silver is better to read but if you buy it once you won’t need to remember it again ,, and I like the white with the black writing on it with the hologram inside my my preference 🖤🤍🖤🤍🖤🤍
They look stunning Ciara 💜
*Definitely no 2 with the back to black.
It’s classy, perfect colours, design!
*100% Holographic for the High maintenance
1 definitely silver on black
2 don’t be faded be fabulous
3 definitely holographic 💜
1. Definitely silver on black. Like others said it’ll match the other powders in the range and is easier to read.
2.white bright like a diamond 💍 or Grey to slay! (snow/sleigh/white)
3. Yes to holographic so they all match.
Definately silver on black for back to black get your darkness back and i feel holographic would look great and say multicoloured
I love the high maintenance leave as is.
Silver in black as black on black is far too hard to read.
Dont like Blanc slate it doesn’t give the impact of a powerful white powder
Back to black just check you’re allowed to use that.. Silver writing so I can see it. Black is the new black
Multicolour for stain remover.
It’ll be all white.
Ps bring back Enigma.
Black on black … sleek 🖤
1) Silver on black
2) back to black
3) I like the high maintenance as it is 🫧
1. Back to Black box – black on black
2. Back to Black
3.Yes to holographic/multi-coloured print to show “all-colour” stain remover
🫶🏼
1. I personally prefer the black on black
2. Back to black
3. Holographic
I like silver on black or holographic
1. Silver on black for SURE!
3. Loveee the holographic
1. Definitely silver on black for ease.
2. Back to Blanc / start afresh with Blanc Slate
3. Holographic sounds perfect!
Silver on black and holographic for the whites one
1. Silver on black
2. Back to black
3. Holographic would add a lovely touch!
Black on black – super classy. A glossy black text is great.
1. Back to Black box silver on black
2. Tagline idea for Blanc Slate or Back to Black? Sorry no :(
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover – yes! Holographic would look good on all…
1) Silver on Black
2) White slate
3) Holographic
I prefer the silver on black. It looks more chic and easy to read
1. I prefer the black on black, but like other people have said, the silver is easier to read.
3. Yes to holographic
1. silver on black, more readable and it pops
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover – it’s not really needed I think
1. Back to Black box – black on black, or silver on black? – Silver on black looks expensive and precious so silver definitely.
2. Tagline idea for Blanc Slate or Back to Black? – back to black
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover – I think holographic looks more beautiful and eye catching
Silver on black. I cam barely see the black on black.
“Clean clothes, clean conscience” (assuming still environmentally friendlier than other brands)
Yes to the holographic print!
1. Silver on black looks really classy and helps anyone with diminished vision to read the info.
2. Now your whites will never tell a story, start each wash with Blanc Slate.
No more fade to grey, always back to black.
3. Would live to see holographic font on high maintenance.
Silver on black is much easier to read but I do love the sleek look of the black on black.
I like the idea of the tag lines.
Blanc Slate – White it Clean? (Wipe it clean)
Holographic would be awesome but I do love shiny things!
Silver on Black looks better, and is more inclusive as those with vision diversity may struggle with the black on black…
The holographic would look epic on all 3 products therein providing a continuity on the powder range..
1. Silver & black
2. No good at taglines
3. Holographic
Silver on black
Black velvet – if you please
Go with the holographic
Definitely Black on Black – looks uber sophisticated and the brand is strong enough to carry it. The white just looks ordinary.
Taglines (thinking square box + it having sides?)
Blanc Slate: Maintaining the Brighter Side of Life!
Back to Black: Everyone Needs a Dark Side…
Holographic would be AWESOME but a rainbow transition sweeping through the text could also be cute.
1. Black on silver
2. Reverse all your mistakes/conceal all your secrets?
3. Holographic sounds amazing
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