Elixir Update! 😍
In 2024 an industry giant may have copied our product name that we’d shared since 2023 🫠...So the question is, do we keep the name Elixir or switch it up.
As much as we love the name Elixir as it truly encapsulates this product, what are your thoughts on changing the name? We’ve come up with some options and we’d love to know which you like.
• Elixir
• Scent Booster
• Scent Boosting Drops
• Scent Serum
• Scent Drops
• Fragrance Essence
Let us know in the comments below, which name you think works best! 🥳
After 2.5 years of testing and development, the Elixirs are nearly ready! 🥰 We’ve created a formula that we are so happy with and designed a format that the laundry industry has never seen before! 😯 We’re so excited for you to try and love them as much as we do.
From sample sachets, frosted bottles with pumps to components you might find in your skincare routine, we’ve tested all the packaging options for this product and when our final format arrived at T+A HQ we couldn’t wait to show you them! 😍
The colours are incredible and seeing them altogether makes us so excited to launch this product, adding these to your T+A collection is not only going to elevate your routine, but the aesthetic of where you do your laundry. 🫶
We’ve got a few final text tweaks to make before we can press complete on this product but the wait is nearly over!!
The Elixirs (or maybe a new name) in all their amazing colours and scents will soon be yours. 💜
Let us know which name you think we should go for!
1008 comments
Katerina
You came up with it first, and we all know it! Keep Elixir as planned, it’s the perfect name.
Hetty2
Stick with Elixir! Very excited you’re finally launching this 👏
Ben C
I’m personally not a big fan of the suggestions containing the word ‘Scent’. It reminds me of the generic names found with the big brands. T+A has been original in many ways since day 1, with exclusive scents and unique names (for example, ‘laundry shampoo’ instead of laundry detergent). This is part of what makes your brand so unique and premium. ‘Elixir’ was a fantastic idea and I’m gutted the big brands stole it from you. Most of us know you had the idea first, so I wouldn’t be bothered to use it for your products again. However I understand the desire to be different, because you’ll make it better. What about ‘Laundry essence drops’? An essence is a perfume/elixir synonym, unlike a ‘serum’ which to me sounds more like a sort of treatment for my laundry (like I’d use a serum to treat a skin concern on my face). I hope that helps! 😊 Can’t wait to try to final product!
Stacey Howard
I think elixir is perfect. Who cares if it has been copied. It suits the luxury branding of your products. You could add scent boosting drops to it but I’d love you to keep the name elixir.
KristieK
Scent serum for me, there’s lots of other boosters and drops on the market in laundry, I’ve never seen a scent serum!
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