23 January 2024
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The laundry industry is filled with brightly coloured bottles. We love the idea of bringing neutral colours that match your home aesthetic. It’s unconventional, but we think it makes so much more sense.
A couple of weeks ago we showed you a fragrance concept called ‘Cocoa Butter Kisses’. As well as bringing completely new fragrances to the laundry industry, we also want to bring entirely new designs and colour palettes. This is probably the first brown bottle in laundry ever conceptualised! Let us know what you think of the concept bottles below, and we’ll put everyone's fave into production right away!
Comments (370)
I love No 1 ~rich in colour 😋
1 and 3 look more like the coco bean so that would be my vote.
2 or 3 🥰
No 2 for sure
Number 1 for sure. This is what cocoa is!
2/3
The beige bottle is bang on trend but I would be tempted by the white and copper too. Can’t wait to try this one.
2 or 3 x
Number 2, fits in with most of the other bottles’ Looks more buttery too rather than chocolate.
2!!!!
I love numbers 4 and 5 both look elegant
No 4. I can’t wait for this, all my favourite scents in one bottle.
I like 1 and 4
It’s my favorite scent
Personally I’m loving 4 or 5. The bottle is fresh looking whilst the lettering gives a clue to the perfum inside.
Just an idea, any thoughts on making complementing fragrance bead to enhance to lovely perfumes.
Sorry, forgot to add – I really don’t like the name Cocoa Butter Kisses – gak! sounds like cheap body spray for 13 year olds
Number 2 for me mmmm
Not 1 or 3, dark brown is not attractive or giving clean vibes imho. The other 3 are all pretty and different and represent the theme in an original way. 4 is my favourite
While I love the white, I feel it’s for a crisper scent. For me it’s between 1 & 3 as the colours reflect the chocolatey feel.
No1 for me
I like bottle #1. Leans into chocolate theme, looks like a Galaxy bar.
No 1, sophisticated and matches scent. It fills me with coffee plantation vibes 😊
Number 1 😍😍 it is a nice warm colour, just like chocolate 😍😍😍
Numbers 1 or 5 are beautiful!! Can not wait for this
I like no 1 best, but I’m in the minority!
2, 3 and 1 in that order
I like the look of bottle No 1 but I also like bottle No 4 too 🤎🤍
I like 1 and 5 they stand out the most to me , brown is very chocolatey for this fragrance but also white is very clean and fresh with the bronze writing for chocolatey look very feminine, maybe both are good brown for men white for ladies lol
I’m going to suggest a new combination! 1 (brown bottle) with 4 (bronze writing) or with 5 (gold writing) 😁 I think that represents the scent better colour wise!!
I think this colour palette totally suits the Cocoa Butter fragrance
#keepevolving
I am in love with the combination of brown and beige – definitely number 1! 🥇
Definitely number 1, the colour of coconut and the writing is subtle, people these days are always in a hurry and seeing all the other colours you have got this one will also stand out like the others, so they can come in the shop pick the one they want by colour more then reading the front, definitely not the white one
Definitely number 1, the colour of coconut and the writing is subtle, people these days are always in a hurry and seeing all the other colours you have got this one will also stand out like the others, so they can come in the shop pick the one they want by colour more then reading the front, definitely not the white one
Like looks great in dark brown
Number 2
Number 2
Dark Chocolate Brown definitely it looks
so gorgeous I am sure I will 💕 love this Thank you, 💗 Mrs Christine Griffin
chrissie xx
Omg these would be amazing
White for me , brown is masculine scent looking and beige is on everything
I love the look of number 4, it looks really classy with the white bottle and beige writing.
I actually like the number 2 as well but wish the bottle was lighter, as the other reviewer pointed out. Because then later you can add a chocolate one with the brown bottle (hint hint) 😉
Number 5 for me 😍
I prefer bottle no 3
The brown bottle ( no 1) is the most appropriate colour for your new scent. I says ‘coco’.
Bed
Kim
I like 4&5 best ,look clean and easier to read on the bottles
Number 2.. Reminds me of the river in Charlie and the Chocolate Factory!
4 all the way!
No 2
Either 1 or 2 would look great! No. 2 gives off more shea/cocoa butter vibes
Personally I like the pale tan bottle with the dark brown writing. However before making a decision it would probably be worth consulting with some accessibility user groups. With all your bottles being the same shape you might get some fab feedback from people who are partially sighted about contrasting colours which work better for the purposes of identifying a particular scent and even ways to distinguish between the laundry shampoo and laundry conditioner.
Definitely number 1. The colouring presents the soft cocoa kisses you’re trying to convey. Love it
I think the first as would be a close colour to cocoa witch is dark brown 🦄
Number 1 for me
Bottle number 2. It’s classic with the colour choice but the style of the bottles themselves stand out from the rest.
No 2 or no 4, i still prefer the paler colours.
I think no4 would be the cutest, and work with most peoples homes. I wouldn’t mind having that out on the side!
Design number 2 for sure. It looks elegant and comforting at the same time and I can’t imagine anything it wouldn’t go with.
Number 4!
I love the beige ( never thought I would utter those words! ) but it’s such a lovely shade you’ve created there. It’s the perfect hue love it. I feel the white should be saved for a really PURE scent uncomplicated and contemporary? And the dark brown for a truly dark dark scent , gothic and heavy
Definitely number 1 😍
Number 1 🤎😍 Fabulous 🤩
Sounds edible 🫢
I know it extra cost, but how about one colour (No. 1) for the shampoo, and a second colour (No. 4) for the conditoner? At least you know you are going for the correct bottle without having to read it each time to be sure? Perhaps something to consider across your range of frangrances??
I like 1
I like the richness of number 1
Number 2, 4 or 5 for me.
I like bottle no. 2 and also no. 5! Love the idea of cocoa butter scent.
The beige bottle represents the fragrance better darker brown suggests chocolate the bieige looks warm and more indulgent like a buttery range
Like nr4. It is classy and timeless and goes with most colour palettes.
Love option 4. The white bottle with bronze writing looks so classy
Number 2 is perfect x
I like 3,4 & 5 but I think there may be a time in the future when you might want to be able to use a white bottle specifically (maybe something really ethereal and light?!) so I don’t want to ‘use up’ that option here so I’d go with 3, although I also like 1 :-)
I think no 5 its a bit more classy and sexy !
Coco Butter definitely and the white bottle i think looks very nice. I have just received my date night bottles. First time of ordering from you. Cant wait to use them smell lovely.
Number 2 or number 1 🥥
1,3 or 4! But 1 is my absolute fave really fits my aesthetic! So excited 🤎🤍!
And they are all amazing but oooooh the White x
Love love love them ♥️♥️♥️ Can we please make ring pull easier to open though, lose some of the product as have to pull so hard xx
Got to be number 2, lovely shade x
Definitely no.2! It’s elegant and will blend into decor. It also reminds me of whipped cocoa butter
Ooohhh I love this idea and the fragrance sounds lush!
I love bottles 1 and 2, but 1 makes me think of coco ❤️
Ooohhh I love this idea and the fragrance sounds lush!
I love bottles 1 and 2, but 1 makes me think of coco ❤️
Definitely no 2
I think for the cocoa butter kisses fragrance it has to be No 1 (dark brown with caramel print). This reflects the perfume well I think.
In future, please use the white version for another fragrance. I love this design.
I love anything with Coco butter it’s nourishing and comforting, I like number 2 beige bottle As I feel this matches the mood.
Prefer no 4 it looks softer yet classy.
1or 2
Deffo number 1!!! So chic & expensive looking x
Definitely number 2 🤍
I love the design 2 & 5. I think the beige bottle would look gorogeus in most homes as it a soft neutral colour. Would look stunning being stored on a open shelf in a laundry cupboard x
Definitely number 2 for me!
I love the brown number 1. Perhaps you could look at doing a black bottle with a scent inspired by all things gothic.
Love number 2 but also number 3
Love number 2 but also number 3
Number 1 for me. Love 2 but it’s saying more latte to me.
1 is definitely chocholate!
Love all of them but for me personally i prefer no 1
Love all of them but for me personally i prefer no 1
I love the look of the white and gold writing for cocoa butter,can’t wait to try it😁😁
Has to be No.1 👍👍
I like number 1, i could live with all of them.
I think it all depends on the manufacturer price at the end of the day. Good luck.
Actually love them all but my absolute favourite is number one!
1 & 2 are really gorgeous! 🤎
I think either the white or beige but not the brown
Definitely number 2!
Lovely neutral colour and makes me think of beautifully rich and creamy vanilla cocoa butter.
Hello I like design number 4 all white , would also love a all black bottle with white writing !
1!!
Number 4! Please pick bottle number 4 😍😍😍
I like the beige one. But have you thought and I’m not sure if it’s possible to have a swirl/natural wood effect? That would look awesome in any house.💋
Would be No 2 for me 😊
Would be No 2 for me 😊
Bottle number 2 is my favourite 😍
Definitely No 2 would be my choice 😊
I love number 4 as it reflects the white inner of the coconut with the flecks of the brown husk that you get sometimes when you’ve opened a coconut, being represented in the font colour choice. I can’t wait to see these concepts become reality and would love to try them
More plastic waste? How are the bottles disposed off? You have refills but it’s still a plastic bottle?
More plastic waste? How are the bottles disposed off? You have refills but it’s still a plastic bottle?
Definitely number 2 🤎
White 🤍🤎
Oo well number 1 feels like the match for fragrance to me… 😊
Definitely number 1 matches the scent.
I do like number 4 but maybe for a different scent!
I love this idea and fragrances. I think number 1 or 3. 💕
Definitely the brown bottle, it excited me the minute I saw it I love the smell of cocoa butter and use cocoa butter body lotion and bath oils because I love the smell so much, I will definitely be buying this one!
Surprised myself by preferring the dark brown bottles, 1 and 3, not a colour I thought I’d want to associate with laundry.
No 1 bottle looks the best, but no 4 would be the one I like and would buy for my house.
Hurray! Just what I’ve been waiting for. Bottles to match personal interiors and taste is what so many of us love. For me, #4 is just about close to perfection to me. I’m waiting for either a white bottle with black writing or a black bottle with white writing. Monochromatic is everywhere and I need it in my laundry too!
All in for the 70’s vibe so it has to be number 2 or 3….
No.2 I can’t wait for this fragrance, it sounds lush 😍 xxx
I love the fact you are different – 1 all the way
2
White number 5 love this one. 🤍🧡
Definitely no2 because it represents the shea butter colour & I cannot wait to try this fragrance because I love shea butter body lotion & it smells amazing!!!
Imagine wearing clothes smelling like this or sleep in your bedding which has been washed in the fragrance!!!!
I prefer the dark brown and white writing and the white with bronze writing
Number 5 for me
It just has to be number two!!! Beige bottle please 🙈
Number 1
I prefer Num 2
Without a doubt number 3. The white text is crisper against the brown.
Love no 1 and no 3, the dark brown is unique and smart, will fit in a contemporary laundry room neutral design.
It’s great to see designs that are not bright and ugly, supermarket packaging. I always use my own glass bottles but would keep your bottles!
All gorgeous but prefer number 2. X
1,2 or 3 are all amazing!
Love bottle number 2
Perfer the white bottle more subtle
Got to be number 2 the beige bottle just looks like 👌
1 or 2 – beautiful
Brown is very 70’s
The rest are a bit insignificant.
Our household voted #2 ✓✓
This fragrance sounds amazing, can’t wait to try it!!
Not the brown bottle that’s not nice, beige and white together is nice.
I love number 1 think it goes well with the name
No.1 Coco colour
No.1 Coco colour
Bottle 1 reminds me of sun oil bottles, I think number 4
Is the better choice. The fragrance sounds lovely though. Comforting.
Number one the brown is gorgeous 😍😍😍
Number 2 is lovely BUT a bit like a giant bottle of foundation? Number 1 or number 5 are my favourites.
Love bottles 1 and 4, definitely bottle 1 for cocoa butter kisses. Tbh they all look fab and I would happily buy any of them!
Definitely number 1 💖
White 4
Definitely number 1. The shade for cocoa 🤎
I would love number 1 for laundry shampoo but for aesthetic I would very much like either 4 or 5 for conditioner. It would make the experience extra special. I mean a girl loves chocolate in all shades🤣🍫🤎🤍
5
4 or 5 for me.
#2, Looks so elegant and who doesn’t just love a gorgeous Nude colour now’a days!
Plus, the scent that sounds DREAMY.
Cannot wait.
Concept 1 or 2 definately! 🫶🏼
No 1, dark brown with beige type. It looks warm, rich, luxurious and utterly delicious, which I imagine is just how it will smell 🤎
I love the brown colour number one looks like a bar of chocolate which I love.
I can’t wait for this fragrance and I’d say no 1 brown as that’s a coco colour
4 is best
No 1 for me; reflects the idea of the scent best I think.
I love the neutral bottles. Keep it coming. I think we live in a world now where everyone decants and has bottles on show. These are so aesthetically pleasing to the eye!! Smell amazing too!
Number 2 or number 4. White bottles look to me a little bit more luxurious.
Definitely bottle number one or number four
I love bottle #3 think it represents the rich chocolate brown of the cocoa and the subtle white writing represents the milky vanilla.
1 and 2 are my favourites.
No 5 is my fave bottle
Number 1 for me. Portrays the cocoa richness of its name.
No 2! Light brown for creamy Cocoa Butter- such a great idea!
Numbed 2 or 4 , bet the smell is Devine!
Love the beige bottle..
It has to be brown for cocoa kisses.. love 1, it’s rich decadent and luxurious. Can’t wait to try.
Bottle number 2 looks perfect 🧸🤎
2
I love number 1 for cocoa butter
No 2 please. Looks luxurious, and would match my laundry room perfectly.
Definitely bottle #1 for cocoa butter kisses! Its different and stand out, and the perfect colour for cocoa!
Definitely Number 2 👍
Two of my favourite fragrances vanilla and coconut. I prefer no 5 – looks really sophisticated and fits well with the creaminess of coconut and vanilla.
Bottle 3 but please stop with the ‘girlie names’. You need to attract all buyers and flowery names do not match the classic bottle shape. Fresh zingy zesty smells would be good & please bring out unscented!
Number 2 is cleaner looking.
Number 2 for me 🤎
The white is very chic and my second choice is brown
Number 2, but only if the bottle function has been improved as the current ones leak
No 4 for me,, white just seems “cleaner” somehow. Then no 2.
No 5 looks a bit difficult to read the writing on it . And anything “brown” just doesn’t appeal to me at all ,,eg clothes etc
I love no.2 and also no.4
Dark chocolate brown, caramel writing. No. 1 without a doubt. Love your packaging and smells
Definitely number two for me.
No3 biege is the one for me
I think the beige no.2 is the best, it’s unique and would go over well with the insta beige people. I also like 1 for the same reasons, but 2 tops it slightly!
Got to be No 1 as your description include the words Cocoa and Warm which suits this bottle best!
Dark brown number one which looks so stylish
Number 3 it’s just the most aesthetically pleasing so sleek!
4
Got to be number 2!
Number 2 is stunning. But number 1 is too. How do we decide!?
Numbers 1 or 3 matches the fragrance name the best. Cocoa gives rich brown images, beige is too Caramac and white is too fresh.
Number 2 for me screams out cocoa butter!And unconventional is good!
2 or 4 for sure
It’s got to be beige bottle or white bottle brown text
It’s got to be #4 it just looks like a bit of class and alludes to the luxury product that’s within
Definitely number 4.
Definitely no. 3. I have a cocoa body lotion and this is the same colour concept. I dont like the brown or beige too dreary colours for something so lovely sounding. Best wishes Karen xx
2. beige. Save the white bottle for another newbie!
Number 5
I’ve got to say number 1 is just beautiful 😍 but as a second choice number 2 they absolutely stunning 👌
5! Definitely..very classy!
Number 2 definitely!!
No.5 for me!
Had to be 4
Has to be no 2
Definitely no 2
Deffo 2! Love it x
Definitely number 1! Also love the idea of cocoa butter scent can’t wait to try! 😍
Number 2 or number 3 😊
Love the concept and colours
I am loving #1 and #2 😍!
Possibly 1 colour of the shampoo and the other for the conditioner? From a marketing prospective those 2 are the colour’s that makes the most sense for the scent/ingredients you are now creating. 😊Number 2 everyday for me! ❤️
Definitely no 1 🤎🍫
No 4 for me out of the options, but a cream bottle would be a good balance too
I like designs 1, 4 and 5 equally.
Number 1 fits perfectly with cocoa butter kisses and looks the best. Can’t wait
Definitely number 2
Number 2! But i also love yhe look of number 4 with cacao coloured writing 🙂 xx
Love No 2. Perfect partnership with cocoa butter kisses. Save the white and gold for crisp, frosty, sparkly morning kinda scent!
Definitely number 1
I’m sorry I love colour and I feel like the neutrals are just very run of the mill I’m afraid 🥴 Not sure on the new fragrance as I’m not a big fan of cocoa smell either….. this one is just not doing it for me I’m sorry!
Love 1 and 2 for sure – super chic
🤍🤎🤍🤎🤍🤎🤍🤎🤍WHITE BOTTLE – BRONZE WRITING 🤎🤍🤎🤍🤎🤍🤎🤍
White with bronze writing. Classy!
I LOVE THE WHITE BOTTLE LOOKS CLEAN AND FRESH
3 is good for me. White writing on cocoa brown bottle.
Very interested in the scent itself though.
Think N*2 bottle fits it perfectly
I love the white and bronze bottle but cocoa isn’t for me so save the idea for a fresh scent 😅
Number 2 is my favourite
Number 1 – looks so classy!
Has to be #1 and be that brave, first brand to do it before someone else beats you to it! It’s also the one that best reflects the scent, in my opinion. You look at anything cocoa butter based and the packaging will almost always be that colour.
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