Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
C
1 doesn’t have enough explanation, or maybe it’s because I don’t know the scents. Not a big fan of the name
2 sounds great scent wise but I really dislike the name and colour
3 might be a winner, but the description isn’t that informative and it might be
5 is least attractive: I think you have overused oud in general and I’m surprised to see another
7 is most appealing, and while I like the sound of 4 I don’t think my husband wants to smell like Coco Mademoiselle;
Angela Palmer
I like the sound of all of them but no 5 sounds great as I love OUD , it left my clothes smelling fab and my room. Also no’s 6 , 4 and 3
Jess Antwi
3,4,5&7 sounds amazing! It would be nice to get them as samples.
Ela
For us 1!!!! and absolutely 4, 5 and 7. Can’t wait to have them but you literally made my day by the sound of Numero Uno! I’d call it simply: Perfection 👌🏼
Thanks so much
Warm regards
Ela
Gillian Armstrong
2 and 7 sound gorgeous and fresh
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