Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1774 comments
Sarah Parsons
Under the stars and soft aura sound great couple of others sound a bit too masculine for me ( don’t have males in my washing life) lol tbh anything with a soft musk or vanilla twist would be awesome. Still love cocoa butter kisses it needs to be permanent please 🩷🩷
Sharon
When life gives you lemon and country club will be a huge hit across all age groups 😍
Claire Bourne
Love the sound of golden oud but I love the sea salt spray would love that to wash my clothes 😍
Rachel Gibson
I love all of these particularly Soft Aura if like Coco Mademoiselle would be incredible.
Enigma is my favourite one you have done but when will you reveal the fragrance and please include in your future plans.
Isadora Macedo
Board meeting and country club!!!
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