Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Clare Wigram
Country club
Life Gives you lemons
Denise
They all sound amazing! Soft Aura and Country Club would be top of my list
Emily
I love the sound of 7 – when life gives you lemons – my dream combo
My second favourite is soft aura
These sound amazing
Jenni
Spa Day
Country Club
Under the Stars
Top 3 but all sound as if they’d have appeal – Board Meeting sounds so masculine & When Life gives you lemons has summer all over it.
Looking forward to seeing what makes the cut ; )
suzanne bautista
Golden Oud
Board Meeting
Country Club
I will not rush in releasing Soft Aura as you have Aurora already. Under the Stars would be so nice for Autumn
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