Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1770 comments
Sarah Rule
I found the key! 🔑
Jennifer
Found the Key 🔑 I knew exactly where to look because I’ve been longingly looking out for this to be available to buy. Packaging – my favourite colour. The scent profile – sounds divine. Can’t wait for crisp walks here at my home in the heart of Speyside, Scotland….its literally PERFECT!
Sandra Stanton Sandra Stanton
I found the key 🔑
Ema Grand
I Found the Key 🔑🗝️
Nicola Hardy
Finally found the key yey 🔑 🗝
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