Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Sue Taylor
Spa day and soft aura sound amazing. Can’t wait to try any testers.
Claire
These new scent inspirations, sound amazing, please tell me when we can buy the sample sachets … I’m 1st in line !
Also, as a new product idea … any chance of creating scented dryer sheets as a continuation of the laundry process (such a shame to use another product when drying and lose all of the lovely Tallow and Ash fragrance !
Joanne
Love the sound of all of these – especially Golden Oud , love Halfeti!!
Shifa Ahmed
2, 5 and 7 🍊🍋
Stephanie court
Sound Amazing!
Can’t wait to try them x
I must say that I’m inspired by all your lovely fragrances especially the Oud
It smells gorgeous 😊
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