Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Susan Dyer
1 and. 5. For the winter would be amazing and 2and 7 for spring and summer I’m waiting for my first order so hopefully I love it. Because I would love to subscribe.
Charlotte Lewis
Golden Oud!!!!!!!!! omg
Stacey Masters
When life gives you lemons, country club and Spa Day all sound fabulous. I would treat the men in my life to board room fragranced washing. Over xmas I ran out of tallow washing liquid and had a complaint from my husband to the washing fairy that he didn’t like the supermarket replacement I had brought!!
Lynne Goodwin
Absolutely love the new concepts,
2.3,4,6 and 7,
These will Deff be going straight in my basket
Nyssa Paige
Very Exciting !! I am liking the sound of all of the new suggestions and the names!! Please Please Please ensure we have testers for all new products so we can get an idea of them before rearranging our orders and favs to include some of the new scents… and please don’t ever stop Date Night!!!! :)
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