Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Isobel
Oooh – love the sound of them only 2 I wouldn’t be keen on! But it’s obviously personal taste ☺️
Would it be possible to do these in a sample format? I love to try out the different scents but don’t have enough washing, storage or budget to purchase all of them. That would be great 👍
Victoria Bailey
No1 Board Meeting – huge fan of Le Labo Santal 33 so would definitely try this but not sure about the name, it’s a tad businessy. Maybe Strong and Confident, or Bold and Brave, or Positively You
No2 Country Club – it’s a NO from me and the name sounds elitist.
No3 Spa Day – not for me
No4 Soft Aura – not for me
No5 Golden Oud – YES, YES and YES again!
No6 Under the Stars – I don’t like lavender so it’s a no for me
No7 When Life Gives You Lemons – a holiday scent great for summer months I imagine, name wise not a fan Amalfi Coast or Sorrento Scent, perhaps using the name of places famous for lemons would be better!
Hope thats helpful!
Victoria Cavanagh
Definitely yes to when life gives you lemons please
Clare
They all sound divine but 1 and 6 have my attention
Oyku
I like the scent idea for Board Meeting but the name gives me so much anxiety! I don’t want my laundry to remind me of my day job lol. I LOVE Golden Oud – maybe rename it to something like Desert Mirage so it’s more original? I’d add it to my cart immediately! Country Club and When Life Gives You Lemons also sound great as I think we need more ‘fresh’ and fruity scents.
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