Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Lorraine carslaw
I need ALL of these in my life. I would love 2 3 5 7 in particular but they all sound amazing
Please make them all
rachael prevett
No 4 !
Sophie Brown
Sound outstanding, 100% need these fragrances in my life!
Numbers 1,2 & 3 are screaming at me 😍😍😍
Paula Millard
I love 1,5 & 6
I love musky tweedy smells and I think males don’t always want their clothes coming out smelling so feline, so these musky, heady fragrances
would compliment the fragrances they wear on a daily basis.
Now I am an absolute sucker for an oud fragrance, add every note in No 5 would be made for me…. 🙏🏾 make this be chosen as one to be developed
And lastly for me No 6 alien is one of my favourite fragrances. I know it’s not for everyone but the spice and the sharpness with the muskiness is a big hit for me.
Sandra Gilbert
I hope they smell nicer than the sample selection I just tried because so far I’m not impressed. Oud was vile, it left my clothes smelling like a mouldy wood pile so I doubt I’ll try golden Oud.
Date Night was nice but too feminine for the other half. The rest were either to masculine or not strong enough to smell.
I might try the lemon one out of this group and if I don’t like that I’m going back to my usual.
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