Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Charlene
2, 4 and 7, absolutely LOVE these concepts! When life gives you lemons is a cute slogan, but would think of a different name. Country Club and Soft Aura are such beautiful names and fit the brand identity so well, something sophisticated and catchy for the lemon scent would give it a better fit. But the perfume notes sounds amazing. All 3 of these are scents I would constantly use…and I can imagine them as a full range 💜
Rachel
I love the look and sound of 3, 5, 6 and 7
Nell
Love any musky/cedar wood/patchouli type of fragrance so these sound lush. Would be lovely if you could do a sample pack like your other samples so we could try them & choose favourites
Victor Martinez
You got me with country Club and Golden Oud.
Michelle Cooley
So excited for these new scents! I would try all of them and am initially drawn to 1,3,4,6,7. Sample packs when released would be fab!
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