Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Fiona Andrew
💜💃🎉 so exciting!
I’d definitely buy Country Club, Spa Day and When Life Gives you Lemons!! Xxx
Paulos
You need to develop Country Club, Under the Stars and Board Meeting IMMEDIATELY!
They all look like incredible scents with the opportunity to drop some new heavier / darker / woodsier scents compared to your current offerings.
When Life Gives you Lemons feels very spring summer time fresh, and Golden Oud would be an instant hit.
Soft Aura and Spa Day sound great, but seem similar to some of your current products already.
Kat Hansra
2,3,4 & 7 sound fabulous!
Liam McCann
3,4,7 good
Amber
all of them sound great but especially 5&6, I’d buy so many bottles of both 🥰
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