Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Reema
ooo.. bring it on. I think they all are so different and exciting. I’m not too sure of the name for a few as they are either similar sounding like Golden Oud and Spa day. I think Life and lemons would be amazing. The top 3 are Board meeting, Country club, Under the stars for sure – definitely it want now (please)!!!
Daisy
All of them! 🤍
Heidi M
Yessssssss! Pretty much love all of these except 4 and 6, but you know, gotta have a little something for everyone, and there is PLENTY here for me to like. I suggested, “think Jo Malone” in the survey and so pleased this has been taken on board. Fresh lemon 🍋 bergamot, LBM…. Hoping these make it past the mood board and into production. claps loudly
Joanna
2 and 3
Aiva
I need No 5!!!!!!!!!!!
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