Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Sally Kearney
oh wow these sound like they will be divine. please make sample packs so I can give them a try. I already have an addiction to most of your current fragrances. now hubby keeps asking which scent ive washed his clothes in. think I need TAA (Tallow Ash Anonymous) keep us updated. never been so excited to do washing. my order arrived yesterday and my house smells amazing, everything is getting a refresh.
Christine
5 and 6 I love oud and anything to do with Saudi Arabia. Where I bought my oud perfume
Jane Haslam
I would love to purchase the sample offer to see if the perfumes agree with my sensitive skin
However I do not use conditioner so is it possible to just have the washing liquid ?
Amaal
1, 3, 5 and 7 sounds absolutely divine! PLEASE bring them as a sample pack, then maybe based on feedback move on to bigger production? Would be a great way to include everyone in the “testing” phase? And guys…please, include it in the permanent collection, I cannot have more limited editions, it breaks my heart when they finish and there’s no restock bawling eyes out
Charlotte Watson
I love the idea of country club and when life gives you lemons as I’d like to see more natural scents too as well as some of the strong punchy scents! As said lots of times in this thread samples would be amazing! They will all be amazing I’m sure!
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