Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Seonaid Hastie Smith
1, 3 5 & 6 are my absolute top choice from these sugestions!
Eleanor
These all sound amazing but golden oud is a must! That’s my absolute favourite perfume along with Le Labo Rose 31. I know it’s been done a lot but I know many people who would also love an almond milk and honey vibe smell. Like the one the body shop used to do.
Jaq
I love orange blossom and neroli. One of the most gorgeous orange blossom smells is Liz Earle’s body wash, which isn’t too citrussy. I absolutely adore a sandalwood fragrance (Tam Dao is my signature scent) but I hope you’ll introduce these as samples first, as sometimes sandalwood can create a sweatlike smell, which is the last thing you’d want in a laundry product! Country club sounds rather lovely. Nothing with a patchouli note in though, and no gourmands.
Magda Klos
Love the idea of 1, 6 and 7
Jill Rugen
I will buy every one of these.. I’m so excited for new fragrances from you, I wouldn’t be able to pick just one though xx
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