You asked… so we’re listening 👀💜
One of you recently messaged us with a really good idea.
Because our bottles are often stored side-on in cupboards, why not make the side look more like a book spine - with the fragrance name clearly visible, so you can easily grab the one you want?
We loved it. So much so that we’re actually looking at redesigning it 🤭
But we want you to help us choose. We’ve created a few different options - A, B, C… or keep it exactly as it is?
Vote in the comments and help us decide 👇💜
Comments (460)
I think B is the best so you can see whats in the bottle SHAMPOO or CONDITIONER that would be great as the amount of times I puck the wrong one ip drives me crazy, I have to be honest the thing I dislike the most is the mess from the the spout when I fell the lid, I would much rather have a little pot you can keep th the cupboard and a normal screw top, I always get in a mess with the way its done now it really.puts me off using it just for that reason, I think you should still keep all the unfinished on the back of the container and just SHAMPOO and CONDITIONER down the side as no one really reads the other information.
Definitely B but maybe put ‘Shampoo.’ and ‘Conditioner’ long ways on the spine. I store mine in a cupboard so a quick glance would help
I would like to see clearer differentiation of the shampoo and conditioner bottles. I’ve suggested this to you before, as those of us who are in a hurry or who have poor sight can get the two confused and use the wrong product.
I agree with others – leave as they are – we know what’s what by the colour. If they’re being kept in a cupboard are you really going to read the writing on the side anyway. If you have to change the side, just put the name of the shampoo/ conditioner
C . Love to see the perfume notes clearly on the side ,with a large L for laundry and C for conditioner to differentiate, putting the wordy bits for the back of the bottle.
I agree with so many about the pouring spout ,the colour of the lids look fine .
My two pennies worth – B would be my first choice
Leave them as they are, LESS IS MORE!! Each fragrance has a different colour of bottle anyway so there is no need to make that side of the bottle wordy
Definitely B – I store mine side on in a bookshelf so love this idea !
I would choose B as when they are lined up in my cupboard it’s really handy to see which is conditioner and which is the washing liquid
B- but I do agree with many others; less is more!
I have limited space to store mine & so only the sides show. To be honest, I can usually identify which one is which by the colour but the brand name & fragrance in large font would be great for me!!
Out of the 3 I would choose B,💜but I do think less is more 💜whether it’s shampoo or conditioner & mid, base & top notes💜still loving all the products 💜
B is clearer but they’re all too wordy. The biggest problem with these stupid bottles is the shape. They do not lend themselves well to getting remaining product out. It’s annoying.
B, you can clearly see the shampoo or
Conditioner!!
B please as it’s more clear!
Just a classy eg Summer Fling Shampoo or conditioner, author Tallow and Ash, it doesnt need anything else. That could be anywhere else in the bottle! Simple just what’s in the bottle, we already have the understanding of what it is, the ingredients, the fragrance. Nobody reads that. We shop T&A because we love it, the fragrances and your ethics.
Too much text, looks messy. Far better to show more of the colour and just have a large S or C on the side
B please.
If you are redesigning the bottle, please fix the pourer as I always spill the conditioner and waste 🙏🏻
B. As others have said because the bottles are identical it’s not always obvious straight away which it is we are picking up. Personally changed the lid colour doesn’t bother me, but for those with vision impairments an easier way to differentiate between shampoo and conditioner would be good. Maybe a change of lid colouring or a nice big embossed S or C on the side.
Option B
Fragrance is clear from the colour of the bottle; whether it’s shampoo/conditioner is not. Different bottle tops for shampoo & conditioner would help a quick grab and go. Transparent for shampoo & opaque for conditioner?
B! Love this idea. I currently write a S or C on the side in permanent marker- which looks awful!
C
EVERY Bottle should show the notes on the spine, because that’s the easiest way to see it when it’s stored upright, I store my unopened bottles horizontally, and the mix I want to use vertically (santal with duvet days) but since I had a broken cap I stored It upright and was wondering where the notes where on some bottles :Thank you for the prompt replacement bottle
So please no need to change the bottle shape, it’s easy to store and hold for usage. But
Please put notes in the spine it’s a must especially when yiu gave a large collection
The nozzle on the bottle is not always in the same place and a lot of liquid is wasted as it is poured.
I love this idea! Option B for me 100% xx
B for me. Those of us who are getting older start to need glasses 🤣 so B would be easier to read 👍🏻
As the bottles are identical please can you somehow differentiate the contents..shampoo green top and conditioner,red…or something else.It helps one not to use the wrong bottle.
Product is awesome by the way…love it.
I like C….
But just name of product followed by shampoo or conditioner
But also if possible re design the pouring spout… the amount that gets dribbled down the sides, and also the spout itself “fixed” in a much better angle ✨🙏🏽🙏🏽
B as it’s clearer to see. I also wouldn’t bother about all the notes on the side. Books generally only have title and author so maybe just have scent and product
Definitely B as it’s clearer at a distance and I need that as I store it under my sink on the bottom shelf. The B makes it clear what it is, the colour tells me the fragrance already.
I would suggest a far simpler format with just the scent as the book title and product ie shampoo or conditioner as the author. You could put brand at the base like a publishing company.
Love the book spine idea! Agree with a lot of the comments. Need to have scent name and shampoo / conditioner in large and then perhaps the scent notes. The story (small text) which is still important could go on the opposite side or perhaps on the back.
Option B.
I wish you offered more refillable pouches. Also the fabric spray in a refillable pouch.
B – the large bold font makes it super easy to see in your cupboard
Agree with a lot of the comments, needs to be simplified – think old style book spine. Classic, elegant and simple x
I think it needs to be something quite simple with just the scent name and whether it is a shampoo or conditioner but in a larger font. The rest of the text is very small amd would be very hard to read on the side of the bottle – much better to keep this on the back where it can be better spaced and easier to read.
You should redesign the bottle lid so the extra that’s left in the lid doesn’t pour down the sides if there is some left in the lid. Hope that makes sense :P
100% option B
I would like it simple the name, the type ie shampoo/ conditioner and maybe the notes.
B – easier to see
B please bob!
I hate getting them mixed up when it’s early in the morning and I’ve not had my first cuppa yet, but am putting the washing on whilst the kettle boils…
B – easy and clear to read
Love the idea of it looking like a book spine (I actually keep all mine sideways on a shelf and refer to them as “the laundry library”) …but the options/example provided are way too messy – for me it would need to really read like a book spine …”Brand” and “Scent name” and then “Shampoo or Conditioner”.
B
Easier to read.
Agree with lots of others, think they are overcomplicated. I would love simply the scent, and shampoo or conditioner on the side. Something a lot less fussy. No small text. Save that for the back or the other side.
I think simplicity is best here. The brand story is great, but when the bottles are lined up side by side, people are mainly looking for the scent and whether it’s shampoo or conditioner. I’d prioritise making those instantly clear and leave the brand story on the back.
I’d also love to see a more dyslexia-friendly approach to the typeface, casing and spacing. I personally struggled to read quite a lot of the text
Nope. If you add anything just shampoo or conditioner. Can tell which it is by the colour but I wouldn’t buy a whole new set of bottles for this change.
It’s different for everyone I suppose- i write a ‘C’ and and ‘W’ on the top of mine to differentiate between conditioner and wash. So for me something like that on the cap would be more useful.
I think the ‘shampoo’ or ‘conditioner’ writing needs to be in larger text so at quick glance you have the right one. Luckily each scent has its own bottle colour it’s the shampoo or conditioner that needs to be the biggest writing.
But I agree with others – the scent and what it is
And maybe like the instructions – 1-2 caps etc per load, on the spine only.
B
People like myself whose eyesight is not good are able to see the larger description better.
I think that the display should just say Conditioner or Shampoo with the perfume name. It would be much easier to just grab and use.
Love the idea of the description on the side as mine are stored side facing, but don’t need any of the blurb just simply need whether it’s the shampoo or the conditioner & continue with necessary details on the back.
Too fussy. I thought the original post meant to show like a book title and author – reading sideways. I thought that was a good idea. Only need the scent and whether it’s shampoo or conditioner – all the rest of the info should be on the back. Want a clear unfussy design to make storage look neat.
I would pick B simply because the letters are bigger and much easier to read. Also would be nice to have the Top Mid & Base notes there to.
Some of the colours against each other i really struggle to read. Mainly the summer fling and white . The scent boosters are just a guess job cause its beyond me. A bigger diffrence between the shampoo and conditioner bottle mainly as im getting my 12 year old son involved doing laundry and when im not next to him I still need to shout what to look out for and the place in the machine it goes
C – gives all the details
I don’t quite see the point of having anything other than maybe the name. Eg. Odyssey Laundry Shampoo. But the rest looks better on the reverse only. Out of these 3, I’d prob say B. But not a fan of it personally
I like b and c. B for the title and what it is, C for the top, mid and base notes, I can then match the fragrance to my mood.
Please don’t change the spine, otherwise it won’t match my existing bottles on my shelf
Tbh, none of these look like a book spine 🤭 Do you really need all the paragraphs on the side? Why not the back?
I like C, i like how the scent tones are displayed.
I agree that it would be great if one spine could prominently show the fragrance and very little else. I store mine side on so it would be great to just see fragrance name and whether shampoo or conditioner
I agree that is too much information and print on the side you don’t need it … but having Shampoo/Conditioner is a great idea. I know the scent but I have to pick up and check what type this will definitely make things easier
I think just the name and whether it just the shampoo or conditioner.
To be truly honest it is a good idea but I think it’s a cost to you and when it’s empty what are a lot of people going to do with the bottles?? Recycle them?! There’s no point in my eyes. I think most people aren’t going to keep them.
Yes the words ‘conditioner’and ‘shampoo’ on the front could be a bit bigger to see at a glance. Otherwise ud leave it how it is.
I love the idea of the bottles sitting on a shelf like those beautiful bound books. If the writing was simple (literally which scent it was along with ‘shampoo’ or ‘,conditioner’), elegant and ran along the ‘spine’ it would be gorgeous! The finer details could be on the back of the bottle as it is. ❤️
C. I like seeing the scent notes on the side. It helps in deciding which booster to use
For me I think the three designs are too cluttered with all that text. Keep it simple. Make it like an actual book with the name of the scent vertically down the side like a book title and keep the rest of the bottle as it is now.
A combination of B and C. The “title” of B, but also including the notes in smaller letters, appearing like a quote/excerpt compared to the title. I agree with the comments saying that excluding the rest will make it look more like a book spine. Wouldn’t mind part of the story on the other side though, like a back cover.
B
I think this is a fab idea :) x
Brilliant idea. I would prefer as little info as possible. Name and notes would be enough on the side.
All the other stuff can be on the back
I love the bottles but I do find it a struggle pouring either the conditioner or shampoo without spilling or it running down the bottle. Just saying …
Yes B please I store all mine like books All I need is scent and type (shampoo or conditioner) really B is the clearest
Of the options B is easier to read but would be better as a book with the sent in bold text and shampoo and conditioner need to be easier to distinguish
B for definite!
I like the bottles as they are . You can tell which fragrances you have by the colour and the design is elegant , simple . With all the writing they become too busy and it would cost more but not make the product better.
I like just the name and whether it’s shampoo or conditioner in bold letters and nothing else.
Definitely B, all the legal ingredients stuff can go on one of the larger sides. A quick glance is what we need on the narrower sides.
I agree with Bethan.Just name and if its shampoo ir conditioner on the side is ample A great idea.
Maybe to look like a book spine it could say The Oud, Or The Odyssy etc.
Definitely B, I’ve often thought it would be good to see whether it’s shampoo or conditioner before getting it off the shelf. B tells you clearly x
I like B as I can read what it is without looking for my glasses
These are all far too busy, less is more. Noone needs to read a load of bumf, with a signature, they just want the name of the product, so:
TALLOW & ASH
OUD
LAUNDRY SHAMPOO
That’s it. All these are way too much and I really don’t like any of them.
I like it just as it is, in my opinion no need to change it as I can tell which fragrance it is by the colour of the bottle. I like the bottles to look plain when they’re stacked side by side
I prefer a plain side personally, I know what’s in the bottle- don’t need another label and it’s nice to just have the plain colour – looks more ’ peaceful ’ ( ie less busy) on the shelf.( mine are in a cupboard though as Idon’tlije clutter!)
But if you do go ahead and put info on the side then C I guess
Definitely example B! Can clearly see it’s the Shampoo rather than Conditioner. Aesthetically very pleasing!
Far too busy. I think that the name of the product and scent is enough but all the rest of it..nope.
To be honest, I don’t want your marketing information all over the bottle at all, let alone facing me on the shelf.
None of those, make it look like the spine of a book… Author and Name
B is the closest one! But would love it if it looked more closely to a book spine!
“Title” (scent)
“Author” (tallow+ash)
(And then ONLY the lines the top notes, mid notes and base notes)
Otherwise the whole description looks too much and too tiny. That can just go on the back once you know what the scent is and roughly what the scent might be from the notes.
Definitely B – I already put a sticker on to help with this as I put conditioner in the washing tray one too many times! Just stuck one of the kids reward stars on the shampoo so I know where I am as even organising things into all shampoo together all conditioner together it didn’t work as my AuDHD won’t process all the system changes so now, unused is all separated into Shampoo and Conditioner but Shsmpoo with a sticker so I can just grab what I need when the ‘in-use’ basket needs a mix up!
I agree with what others are saying and just the name of the scent and either shampoo or conditioner all in large nice print x
Definitely B for me much clearer when searching for either Shampoo or Conditioner but too much info on the spine maybe put that on the back
Love this idea! I think options B & C are nice, but I would replace the wording with the care instructions, as I think this would be more useful (keeping the scent notes as in option C).
Of these options, B is best. However I think it would look so much better if it was more like book ends!! So have Oddesey in big writing down the side and shampoo. Keep it simple and easy to read but also it would be so eye catching!
Even better if you wrote Vol 1 and Vol 2 on the bottom, 1 for the shampoo and 2 for conditioner 🥰
Also, I’d love drawer liners and scent packs for the wardrobe to match the laundry scents
None of them , might look nice as a book, however, they need to have slopping ‘shoulders’, so you can all the liquid of them. Sometimes, stopping the overthinking helps produce the simplest idea.
B looks fab!
B as it’s easier to read
B definitely
C
I would find it even better if you go for evennmore blunt:
big size letters only „Odysee Shampoo“
I like the concept but I think it needs to look like the spine of a book. You just need the title and the author as such. At the top Tallow Ash then in the middle what the scent is. Maybe at the bottom shampoo/ conditioner. That’s all the information you need.
Definitely B.
I’m loving the idea to display the product with side biding so you can easily read the name and the clean way it will display in your cabinet or laundry shelf however for me I’d prefer instead of all the ingredients relished I’d like the name and the scent for easy choosing based on what it is you’re actually washing in a particular load to include whether shampoo or conditioner. I would not be able to remember what it each color represents. Thanks for putting out the ask.
I don’t really mind if it changes or not to be honest. I keep all mine in a little laundry basket so it wouldn’t make much difference to me.
I personally don’t think any. I think less would be more and it should just have just the name and shampoo or conditioner and leave the other text on the back of the bottle where it is now. Neither A B or C look anything like the spine of a book. It’s simply lots of text on a smaller surface xx
I would say less is more.
I like the idea! Best in mind customers who wear glasses too! Some small print on medications and beauty products are ridiculously small!
Why not keep it simple with the name of the Shampoo & scent. Logo underneath or an
Alternative logo as constant rebranding that evolved with the times is great! I wouldn’t need to read much more than that really. Might be useful for teenagers trying out their first DIY laundry to print a 1.2.3 instruction but my feeling is keep it simple. Nice idea but please PLEASE can you bring back CELESTIAL!!!!!!
I think B stands out better for and would prefer that
I think B too. I can’t see if I don’t wear my glasses. So larger print on the side would be a good start. Shampoo and conditioner in even larger print an absolute win in my eyes 😁
I prefer B as it would make it easier with storing the bottles side on
I think out of the options given B. However, I agree with Hope’s suggestion – make it more book like, less wordy.
I think it’s a good idea. Two things I do find annoying…may not be relevant but as you’re asking for feedback…
1. The pour design can often leak/dribble when pouring from the lower part of the cap, I’ve had this on two different bottles now. Even with going careful it seems to dribble and leak despite even tightening it up/adjusting.
2. The spray nozzle on the laundry fragrance bottles, also comes loose and leaks in your hand while you’re spraying… again I’ve had this with more than one bottle/spray too.
Just something to consider rather than the aesthetics… sometimes functionality prevails in my opinion. That being said, I do like the suggested change but it’s not a big deal to me.
The above aforementioned on the other hand I find a real peeve
B . Definitely as its bigger writing so easy to read.
I agree with a lot of the other comments my pet hate is not knowing if I’ve picked up the shampoo or conditioner especially when I’m not wearing my reading glasses and its a regular occurrence for me to start to pour the conditioner into the shampoo area in the washing machine drawer before I’ve realised. I think design B is best purely for the size of the font. But I think keep it simple use the back for all the smaller text and information us regulars already know why we bought it and can read it on the back of the bottle if we need reminding.I think it just needs the scent name and shampoo / conditioner on the side and if you want to prettify you could always add a small diagram of the flowers or other ingredients to make the design pop. If you are redesigning anyway I’d suggest making the shampoo and conditioner and fragrance name in a larger font on the front of the bottles as well.
Definitely B for me, clearer to see product details without having to put my glasses on 😊
If it costs you money then please don’t do it.
The products are for laundry and stored (mainly) in cupboards.
Why not donate what this would cost to charity in the form of product, not money.
Definitely B. It would be much easier to read.
More obvious labelling of which is the washing liquid and which is the fabric conditioner definitely needs sorting. After that, the conditioner fragrances are far too weak! I run an Airbnb and was hoping for fragrances that lasted at least a few hours after washing. ☹️
I like B because as others have said its easy to see if it’s shampoo or conditioner.
Absolutely LOVE the concept, really don’t love the execution though.. (Eek sorry!!) Wayyy too much info/text on these designs if the aim is ‘aesthetic’, the current front of the bottle looks way cleaner for display imo. These designs don’t look like book spines either.. A full series of books all lined up can look ace, so aesthetically pleasing, esp all different colours, so why not lean into that more? Plus if you nail the design, it will encourage people to buy into that and add more to their collection. Better yet, open it up as a competition, share a brief and let the creatives amongst your followers/customers submit designs, and the winning design could get a lifetime supply of Laundry shampoo & conditioner! ;)
Out of the three my preference would be B but for me I’d like just the name of the product down the side and whether it is shampoo or conditioner all in large letters. I tend to go by the bottle colours. l also agree with what others have said about the pourers needing to be sorted out first as I hate losing even a drop off the precious liquid Would really like ALL the fragrances stronger as well 💋
Like the idea as I love books ! But for me too much info that takes away from the colour and simplicity and not like a book really. To make it more like a book my suggestion would be to write as in a book spine – so fewer words (maybe just shampoo and/ or conditioner ), oriented at 90° to the shelf plane, running vertically along the book’s spine. Like a book title :)
B is the best please! We can tell the scent by the colour of the bottle but it’s really hard to depict which is shampoo or conditioner. I’ve just revamped my utility room around these bottles and this would be perfect. I also wonder if it would also be good to enlarge the shampoo/conditioner word on the front too for any bottles stored front facing. Maybe make it the same size as on the spine?
B would be my choice please as the cupboard I store them in is dark. Big lettering showing the difference between shampoo and conditioner would make life much easier !
I would say B I just love the idea.
Definitely B, you can actually read what it is, don’t want to be grabbing conditioner when you wanted shampoo!
Definitely B, brilliant idea, I have quite a few and would make it so much easier with the name on the side. Love it
B for sure. It makes sense to be able to read it easily. I really struggle and have to check multiple times to make sure I’m putting the right liquid in the right compartment
Only just discovered your products and am enjoying using them. I like the fact that the packaging is subtle and not garish. Any more writing or wording would detract from the stylish look I think so not selecting a,b or c.
B as it is easier to see. But the idea of the scents shown on C would be good. So a mix of b and c. Also agree with comments on bottles dripping / spilling easily
Definitely B as the scent and product is in the clearest font!
I was really hoping you meant that you were going to redesign the pourer. I’m using pliers to separate the cap from the pourer on my current bottle: not the first bottle this has happened with.
I agree with another comment about leaning into the book spine aesthetic a little more and just have the scent as the title and shampoo or conditioner as the author.
I love the idea of this, and would vote for B out of the options that you’ve given. 😊
B but in 500ml bottles as it’s very watery.
Super idea! I vote B clear lettering making it easier to put your hand straight to the right bottle.
B would be my preference – clear distinction of the bottles. Another option is to leave the small text on the back and use the whole of the narrow side (both sides) for SHAMPOO & CONDITIONER. A further thought maybe to use a different coloured top cap to differentiate between the two.
Before you do anything else I think you should look into the tops if the bottles not always being secured properly leaving the liquid to leak everywhere!
I’m taking a break from T&A, things just seem to have gone downhill in the last 12 months 😞
Must be B – need to see which is shampoo and which is conditioner easily!! 😁
As a regular user I never read the bumf on the bottles and I hate seing the qr code. Only thing that matters to me is the colours of the bottles and which is shampoo and which is conditioner. I have them on a shelf side on and would love them to look more stylish and simple. I love the book spine idea with the fragrance name and maybe the notes.
B if you are changing it. Makes it easier to distinguish between Shampoo and Conditioner in the same scent. But I really think you have more important issues – see your Facebook fan’s page – lots of customer feedback about bottles leaking during transit, clothes getting stained, recent product delivery not smelling as strong as previously.
I LOVE your products, but I personally find the spine text way too busy. It’s got printing on the other sides anyway so it doesn’t need it. However, the honey and oud have just arrived and they’ve nothing printed on the spine which i felt then lacked something!. I think, just the name of the fragrance, in bold, just like a book title, would be perfect! :) x
OMG yes. In large lettering.
Hi. Yes I’ve been thinking that for a while, they need to be smart and aesthetically pleasing…simple and smart – not necessarily book binds. But I’d prefer the simple smart design in the spout side as that’s what I grab and sits outermost in my shelf. I’d also like to see shampoo or conditioner on the side, so I don’t have to put them in a special order. Have to say, I know others complain the smell isn’t powerful enough, but it takes time to get the old product smell out of your laundry and if you use the same sent for the same items, like bedding in Icing on the Cake, the smell intensifies and it’s amazing! Love all the products, won’t ever go back!
Deffo B so you know whether you’re grabbing the shampoo or conditioner 😊
B – keep it simple just to to see whether I’ve picked up shampoo or conditioner
Yes you should do a book design, it would look so good but the options you put up I wouldn’t say reflect that aesthetic. It’s too text heavy and busy. Maybe the name of the scent printed in large text down the ‘spine’ with the tallow and ash logo smaller at the bottom?
If that makes any sense 😆
I think it’s a good idea however I think you need to go back to basics with the strong ess of the scents as even after adding more than you say I still can’t smell it on my washing even when line drying it….
Sometimes maybe concentrate on this rather than bringing out new scents or ideas or you will lose your customers…. Im already going to stop using the shampoo and conditioners
I agree that B should be used if you decide to redesign the bottles in the near future.
Plus having shampoo and conditioner on the side is clearer to see and use
I just use the colours and I get both out at once so don’t need an s or a c. I like my packaging minimal not overly busy which for me this way too busy. Whereas at the moments I love the front and the back. To be honest I would rather the pourers were sorted out so that they didn’t dribble everywhere and that they faced the side to pour rather than random angles. I must waste so much product as a result
Definitely B. Nice and clear.
B please it’s best for my ageing eyesight 🤣💜
B looks nice and clear. Agree with Norsewolf I also have to Sharpe a C on the lid to make sure I get them the right way round.
I think B is a great idea.
Defo B – the only reason you need writing in the side is to choose the shampoo or conditioner. The colour already tells you the perfume so no need for anything else.
Large clear font of the name of the scent and whether it’s shampoo or conditioner. That would be super convenient and practical
B – I suggested to you to put “shampoo” and “conditioner” on the side months ago 😂
B. large and clear, easy to read
I think B is the best. Easy to read.
Definitely B
I also find that the design of the pouring spout is not ideal, I’ve lost count of the amount of times I have managed to over pour and have to wipe the surplus up with one of the items I am about to wash
B. Great idea! I accidentally used the conditioner for a wash and then wondered why there were no bubbles!
B
But please, please, please make the kids child resistant! My 3-year-old granddaughter recently poured my whole tallow & ash haul down the sink when I wasn’t looking but at least she didn’t drink it! They do look good & smell good. So child proof then please!
I think ‘B’ is the best of those available to choose from. However, can’t the small writing go on one side, and just the name (ODYSSEY LAUNDRY SHAMPOO) and it’s scent make up, in much larger lettering on the other side?
My T+A stuff is in a cupboard under the sink, at ground level. I’d need larger lettering to be able to read which was which.
Alternatively, might it just be easier to have different coloured caps? For example , a clear cap for shampoo and a white cap for conditioner?
Great idea ❤️
B. I did solve the issue by writing an S or C on the side with a sharpie, though it’s not very aesthetic
B – whether it is shampoo or conditioner is primary element, followed by scent which is already identified by the colour. Great idea. Also looking at the spilling issue as it’s too good to be wasting any!
Definitely B. Clearer and less cramped on the bottle
Love B – such a good idea to have the shampoo and conditioner clearly labelled on the side as well as the fragrance name
I’m really not worried about the design regarding text. I have issue with gripping the bottles due to severe arthritis in my hands. I’ve dropped them numerous times but luckily the lids have been on.
If it happens and I spill the contents then I might have to stop buying the product as it’s too expensive to waste. Not to mention being physically disabled and having to try to clean it all up.
My husband has neuropathy from chemotherapy and has also had issues gripping and holding onto the bottles.
I think B looks good. Like the idea of being able to see at a glance the shampoo and conditioner. I have them lined up short end showing on my worktop.
B nice and clear .
Just an idea — I think B should definitely
Or S and C Even in a wee coloured box on the side. especially as a lot of people can’t see the difference between products like shampoo and conditioner.
You really need to do air fresheners! 😂 Car air fresheners too.
I absolutely love the Oud. I haven’t tried the new one yet, but I will once I use up the four I’ve already got! 😅
It’s a ‘B’ from me!
Love the idea but don’t particularly like any of the above. I’d like a viewing window one side and just the Name and Shampoo/conditioner very large on the other ?
B looks great!!!
I’m wondering if the bottles can have a seal? I’m devastated when my delivery comes and one of the bottles has leaked.
B.. nice and clear!
Definitely B, clear what it is at the top, then if you want to read the rest, you can
B, for sure! The slightly larger text helps to navigate between detergent and conditioner, although I feel there should be a symbol indicating which is which. Life can get hectic, and when loading the washing machine, amongst other household chores, those seconds make a difference in whether you pick up the correct bottle :)
B for sure. Love the idea.
I’d also love a redesign of the stain powder! We keep ours in the cupboard under the sink, and I’ve accidentally launched powder everywhere twice pulling it out too quickly. Maybe it’s just me?
B would be great – clear to see
I think B is better, l am not keen on the existing design.
B – but it should look more like a proper book spine with the name by itself as the star of the show.
B for me but please please please look into why these bottles leak when filling the lid and the top is screwed on tight. I have more on the floor than in the lid.
Love B 🩵💙
I prefer C , but then I much preferred Golden Oud to this Honey one. Will you ever bring golden Oud back ? It would also be lovely if you made Little Miracle a fabric fragrance. It would be fantastic if you did
B for me it looks a lot better
I would go for B option. Love the idea!
Definitely B for me as I can read that clearly without having to put my reading glasses on!
Can I choose none? 😂 barely a decent change tbh. What these bottles need the most is a more ergonomic design that can be held and poured more easily
My vote is for B , it’s the most clearly visible
It definitely has to be option b. The fragrance and product type are easier to see. I would prefer it if it had the same wording as the front, that way it will look like it’s meant to be displayed that way.
C gets my vote
Has to be B for me, would be great to
Double check and clearly see which one is shampoo and which one is conditioner 💜
Love someone else’s idea of having a clear window line to see in how much is left
B but with the scent name a little bit bigger! Some of the bottles are quite close in colour for my eyesight 🙈
I am a severely sight impaired user of your products and love them. Can I make a plea for you to make the signage clearer for People like me, with very poor vision? It would be great if you could have some better contrast on your bottles. not white on pale bottle colours . If you can’t do that then please,please , please use lower case letters for the descriptions eg Shampoo not SHAMPOO. Most people find it much easier to see a mixture of lower and upper case. Using upper case print just presents itself as blocks whereas a mixture presents a much easier form to read and words are much more recognisable.
It would be good if, while you are redesigning the bottle you make your merchandise more inclusive. Thanks
B of the three BUT what I love about the original bottles was the plain sides with labels only on front and back. You don’t need to print on all sides but if it is thought essential then just the scent & product!
B – I can read it without glasses on and in a slightly dark cupboard it’s ideal.
I think you could sort out the more important problems first like staining clothing and bedding (I have red blotches on 3 lots of bedding) and giving an option for a Royal Mail delivery as I’m fed up with Evri ‘losing’ my orders
I think B is fab!
B for me but more to the point why are the pouring spouts no longer aligning and it goes everywhere except the drawer of the washing machine? It should pour properly aligned to the narrow edge of the container
A mix of B and C. The font size of B is perfect but I like the addition of knowing what the notes in the fragrance are. So B with the addition of the fragrance notes from C.
B. It’s the only print I could see.
B for sure !! Amazing idea
I like B.the best.x
B is clearer.
Have you considered doing scented tumble dryer sheets?
Brilliant Idea, saves that getting it cupboard then searching bottle to see if you have picked up conditioner or shampoo,
I usually wait see what comes out bottle if it’s clear shampoo or milky conditioner.
It would be much easier to see if it was on side of bottle in large writing.
So my choice would be B but larger writing.
B looks brilliant, will it be on both sides or one? I think just one side will be better because i actually like the blankness on the side it looks quite sleek and no one knows it is a washing product it looks like a luxurious bottle. But the information on the side would be useful for some for sure! I just like the sleekness of having it blank on the side and info on the back reminds me of an actual perfume bottle!
Wouldn’t it be nicer to have a design that if you collect them all it makes a beautiful picture? 😊
B for me – easy on aging eyes that are often in a hurry!
Idd say b. But also I’d love a see transparent streak on the side so you can see how far along your bottle is. So you’ll see when it’s time to order refills!!
B – easier to read at a glance (and without reading glasses😎)
I like example C
Also I think it would be great if you could invent some scented sgeets that you could either add to the tumble dryer, or, add to folded dried laundry which is stored before use! So that you get the gorgeous smell still running through the washing! Maybe even hanging scent bags for wardrobes and scent sachets for draws!!! 🥰🥰
B
I have mixed Shampoo and Conditioner up before. So B makes this more obvious when I’m not wearing my glasses. Also agree with the spout issue
B is my favourite of the three.
Also I would love it if you did a scented ironing water.
B!!!
But “real” book covers would be even more amazing
B please – for those of us who don’t have great eyesight this is the clearest – and it does drive me a bit mad how I always have to check which is shampoo and which is conditioner. xx
B definitely with condtioner or shampoo clear on the spine .
Any one of these designs work great but please add a looking window to the side panel so we know how much product we have on hand and we can order more accordingly!
The spout on the bottle needs re- designing as it spills all over when you pour it. It needs to be smaller
B is the easiest to see – but it doesn’t look like a book!
I’m liking ‘B’ as it’s clear what it is and which scent too!
C but bigger .
Just have the scent, description and shampoo/conditioner
Great idea and while we on a design journey please can we have the product name on top of the bottles too so when we look down we can see at a glance if it’s the shampoo or the conditioner. Thank you 😘
B. Also something for the tumble dryers who often complain that the laundry conditioner loses its smell. I have found that a few sprays of the fabric spray onto the wet clothes in the dryer makes for lovely smelling washing out of the tumble dryer.
C!! But please make the name and whether shampoo/conditioner bigger!
I would choose option B , it tells me all I need to know.
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