About a year ago, we launched a fragrance that every bit of market research told us wouldn't work… and it turns out... they were right 🙈😂😂
The weird bit is… you all loved the idea! So we genuinely thought we'd created our next best selling scent. A creamy blend of cocoa and vanilla, the first ever brown bottle in the collection, a seriously cosy scent. 🧸🤎
Instead...we've accidentally created one of the most exclusive laundry detergents in the UK because only a few of you have it! 😜
So today, we're officially announcing that once Cocoa Butter Kisses is gone, it's gone and we won't be producing any more! 😢🥹 (If you're a subscriber, don't worry as we've put aside lots of bottles so as long as you'd like this scent, you've got it)!
It's one of my favourites personally, so I'm so sad to see it go. If you'd love to try it, shop it here!
Before she goes, I'd love to know… What do you think happened? Was it the scent? The bottle? Or were you all just too loyal to our other scents?
It’s not all bad news... we’re giving a Cocoa Butter Kisses fan the chance to win a year’s supply 🤎 We’ve shared the details of how to enter on our Instagram! Follow our Instagram here
203 comments
Linda Caroline Ledger
My daughter and l prefer the Oud laundry perfume.
Amy
Absolutely loved this scent! 😭 But I agree that the scent isn’t very strong. The laundry room smells divine, especially when something is soaking in it in the sink, but the scent just isn’t as strong once the clothes are back in the wardrobe. 💔 Loved the bottle colour too! Won’t mind if future bottles/scents are in a similar colour range 😉
Sharon Day
I don’t have Instagram but would love to enter to win…like many subscribers I have lots of scents..like them all and Looooove !! a few….would be great to have a year’s supply.
Nicholas Chapman
This is dreadful news. It’s my favourite scent. You didn’t get it wrong.
Most of your marketing is aimed at female customers, such as how certain products are good at removing fake tan and makeup. There’s little marketing aimed at male customers. Us males do do washing you know.
I think this scent is less desirable, compared to others, for your female customers.
I am a loyal customer, and investor, but your marketing needs to be more balanced.
And, this scent need to stay please.
denise bayliss
I am in desperate need of an excuse to cheat on the pistachio, ssshh 🤫
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