About a year ago, we launched a fragrance that every bit of market research told us wouldn't work… and it turns out... they were right 🙈😂😂
The weird bit is… you all loved the idea! So we genuinely thought we'd created our next best selling scent. A creamy blend of cocoa and vanilla, the first ever brown bottle in the collection, a seriously cosy scent. 🧸🤎
Instead...we've accidentally created one of the most exclusive laundry detergents in the UK because only a few of you have it! 😜
So today, we're officially announcing that once Cocoa Butter Kisses is gone, it's gone and we won't be producing any more! 😢🥹 (If you're a subscriber, don't worry as we've put aside lots of bottles so as long as you'd like this scent, you've got it)!
It's one of my favourites personally, so I'm so sad to see it go. If you'd love to try it, shop it here!
Before she goes, I'd love to know… What do you think happened? Was it the scent? The bottle? Or were you all just too loyal to our other scents?
It’s not all bad news... we’re giving a Cocoa Butter Kisses fan the chance to win a year’s supply 🤎 We’ve shared the details of how to enter on our Instagram! Follow our Instagram here
145 comments
Shay
Cocoa Butter Kisses was my absolute favourite then Duvet Day took over. The smell is delicious but it doesn’t linger like Duvet Day does.
Natasha
I LOVE Cocoa Butter Kisses! I’m so sad that its discontinuing :-(
Charlotte Moreso
There’s no way I want my laundry or bed smelling of cocoa. I would have a cocoa candle or diffuser so certainly wouldn’t want my clothing and bedroom scented with it. Florals, fresh cotton, sea breeze scents? Yes! But I love a brand that blurs the edges when producing NPD. As an MD of a PR agency it’s makes for great stories though and creates brand awareness so don’t stop exploring the boundaries of how our laundry should smell!!
Sagii37
I love it and use it alternatively with Duvet Day for my bed linen. Could you bring it back seasonally like you do with Spooky Szn?
Bev Gregory
I can’t say I love it but I don’t hate it, it’s not strong enough for me, I think I am more fruity smells, summer fling when life gives you lemons, but I do own several bottles and will use it sparingly now knowing I can’t replace it. Xx
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