16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry. Â
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you!  🫶
We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!




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1164 comments
Lisa Cook
I love B.
Nicola Merry
I’ll go B, but I have another issue. I went to use my first refill today and couldn’t get the old one out of the silver casing. Surely I should be able to push it up from the bottom rather than having to pull it? I quickly realised that I could use the refill as is without the silver casing so I might just not bother.
Cheryl Evans
Got to say, fell for the packaging and the internet hype, was sadly disappointed with the performance of the cleaning. Smells fabulous but just doesn’t perform.
Allie Hogsbjerg
C or current packaging – choose the greenest option please. It’s only a stain removal pen!
Louise
B or C,
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