Was this lady being too honest? 🫣🤪😂🫶

16 June 2026

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you! 🫶

We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

1159 comments

Tiffany KB

I vote for the original concept because of where you’re actually marketing it. It can easily hang in Tesco’s as that is more “shelvable”.. I appreciate what she’s saying about it not being super high end, but it needs to also work practically in shops. But if you’re truly scraping the old, I like B. It’s appears to be more environmentally sound (potentially plastic free) and it’s cleanly designed. Anyway! That’s my two cents! Thanks for coming to my TED talk. 🙏🏽

June 16, 2026 at 11:47 pm