Was this lady being too honest? 🫣🤪😂🫶

1144 comments
Was this lady being too honest? 🫣🤪😂🫶

16 June 2026



Was this lady being too honest? 🫣🤪😂🫶

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.  

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you!  🫶

We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

 

1144 comments

COLETTE VENABLES

COLETTE VENABLES

Oh my gosh? I think it is an amazing stain remover pen.
The first time I used it. My friend came round with ink on her cardigan. I put kitchen roll behind the stain, then dabbed and dabbed it with your fantastic stain remover pen. After about one minute? the stain just disappeared!
I have one in my kitchen and 1 in my bag.
I would highly recommend mend this amazing little product. ( and every other laundry product that you sell)!!!
Thank you!
One of many, of your number one fans!
Colette 🌸

Lisa White

Lisa White

I like B as it looks stylish

Sophia Shirley-Beavan

Sophia Shirley-Beavan

C I think looks best and gives the most information.

Mandy Eaton

Mandy Eaton

C for me

Anna Sanders

Anna Sanders

Love B but love all the info on the side of the Archived concept but not the hand holding the product, this is one of the things that makes it look tacky (sorry to who evers hand it is 🫣). If you could combine the two things that would be good but I don’t think it looks good to have the lovely looking clean cut angles of the box and then pair it with the round corners on the side information piece (as in c). Just looks wrong some how and detracts from the beautiful looking box. Just my thoughts x

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Sophisticated Fragrances

Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!

Clean Chemistry

Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.