Was this lady being too honest? 🫣🤪😂🫶

1171 comments
Was this lady being too honest? 🫣🤪😂🫶

16 June 2026



Was this lady being too honest? 🫣🤪😂🫶

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.  

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you!  🫶

We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

 

1171 comments

Anita Sherwood

Anita Sherwood

I like the idea of B but with the info flap from C.

Claire

Claire

C, because it shows people who are new to the product what it is, at a glance

Elaine Goldstein

Elaine Goldstein

I don’t see a problem with the packaging it only goes in the bin. I love the silver casing great for putting on your lipstick and it’s great on stains. . I always keep mine in my handbag.

Karen Pittock

Karen Pittock

Current packaging, don’t fix it when it isn’t broken

Paul Dennis

Paul Dennis

I think B looks the best of these 4

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Sophisticated Fragrances

Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!

Clean Chemistry

Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.