Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Mariya
1. Black on Black for darks, Silver on Black for lights/whites
2. Tagline idea’s below for either:
“Simple touches make the biggest difference.”
“Gentle care, powerful results.”
“Simplicity in every detail, care in every wash.”
“Designed for those who appreciate the minimalistic details.”
3. In terms for the print, both are great. I think the multi-colour is more easy on the eyes compared to the holographic as it is more reflective. Some individuals may be light sensitive so would be good to consider when light is being reflected on it.
Also absolutely loving this aesthetic! It’s giving cosy yet minimalist vibes
Laurence DLB
Black on Black for coloured clothes- so chic (noone keeps reading what’s on the box)
Holographic for white clothes
Gillian Smith
Black on black is very chic!
Definitely the hologram design!
Karen
Silver on black and definitely holographic
Hannah Louise Barnes
I like the black on black :) it looks classy, the other one looks awesome but I just like the vibe.
I like the idea of going holographic as it shows it is for multi colours.
Tagline wise, for Blanc Slate : shine bright like a diamond or Glow up, Freshen up and repeat?
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