Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Funmi Oluwajana
1. Silver on black
2. Back to black: never fade away.
Blanc slate: whites reborn
3. Yes, change to holographic
Paul
1. Silver on black! It looks clean and is easier to read.
3. High maintenance looks good as is, but the holographic colour would make more sense in the context of the range of powders!
Can’t wait to see the final outcomes!
Gemma Hindson
1) Silver on black 🤩
2) No tagline idea but I do love some of the other suggestions! (Such as “Bright like a diamond” for white as suggested by Jennifer)
3) Holographic – a big yes!
Jattinder Ballagan
1. Silver on Black
2. Back to Black
3. Holographic/ multi colour to show its for all washing
Natasha pole
I like the silver on black as it’s easier to read. Prefer black to black.
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