OMG these arrived today!

OMG these arrived today!

Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.

The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜

These will be game-changers for stop your darks from fading, and whites from greying. 

They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;

1. Back to Black box - black on black, or silver on black?

2. Tagline idea for Blanc Slate or Back to Black? 

3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover

We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

 

266 comments

Selwa Kazwini

Selwa Kazwini

1. Silver on Black. Stands out and is more distinctive
2.Black is Black, I want my colours back (Based on the Los Bravos song ’ Black is Black, I want my baby back’.
Turn up the bright. Bring back the white
3. Holographic is more fun

Sara Boorman

Sara Boorman

Silver on black
Back to Black – ‘Stand out in the dark’
I think multi coloured would be better than holographic

Andrea Garner

Andrea Garner

Black on black is very chic.

Rachel

Rachel

Black on black
Back to black
Hologram is a must

Louise Wilkinson

Louise Wilkinson

1. I love the black on black
2. No ideas I’m afraid but back to black suggests it only works for black clothing but I’m assuming it’s for any colour. If it is only black it feels a bit niche.
3. Holographic type for high maintenance

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