Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
265 comments
Jadwiga Arrowsmith
Hi, I would like to suggest that you redesign the packaging of stain reversing powder so the box doesn’t fall apart when picked up by the top. I store my laundry products on the bottom shelf and I have to force myself to remember to pick up the stain reversing powder by the bottom part otherwise I risk spilling the powder everywhere. I dread my husband grabbing it and making a mess. It needs to be made secure!
Deana Jeffs
Leave high maintenance as it is!! Better for the environment!!
Deana Jeffs
Love the name blanc slate !!
Deana Jeffs
Back to black – cool name = cool vibe
Joanne
I love the packaging especially the black and silver
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