Help us develop this new product!

Help us develop this new product!

23 August 2023 

To get involved in the development conversations, follow our Instagram page!

Whilst we’re always advancing and improving our current range, we believe the earlier we get you involved in new product development, the better the products will be.

So this Friday at 6pm, we’re giving away 500 prototype samples of our brand new concept product - the Elixir - to get your feedback!

The next stages of development will be dictated by what you think of these first samples, so we can’t wait to hear what you think.

Watch the video below to find out more!

 

 

 

How to use your Elixir pack: 

 

 

 

 

Comments (75)

Robyn Stones January 19, 2026

I’m a big fan of your products… They smell absolutely gorgeous. However once items are tumble dryed the loose that tallow and ash luxury fragrance. Any tips on how to prevent this happening? Do you hope to add a tumble drying product in the future?

Karen Roberts November 13, 2024

Can’t wait to buy the elixirs when they come out. 💜

Marie December 13, 2023

I use tumble dryer sheets will you be doing them.

Deborah Kidd-Marks September 22, 2023

I think I need to try the Elixir as i sadly couldn’t smell the oud on my clothes.

Hayley Gilham September 06, 2023

I couldn’t really notice the difference however I would buy it to see if I could notice doing lots of loads

Helen Massy September 06, 2023

At the moment, she using the normal laundry shampoo and conditioner on a load of washing I don’t get any scent remaining. The only way I find the scent remains is if I wash a handful of items on a short hand wash/delicate wash cycle then it’s great.

After adding the elixer there is some difference. The scent is present- mild but present. I’m not sure it’s enough to make me buy a third product. But if it was able to boost the scent further then I would certainly as I already have a couple of favourite scents.

It’s good to see the work in progress and the development of the products. I love the concept, the refining takes time.

Avril Caryer September 04, 2023

The Elixir made quite a big difference to the scent of my washing. When I did wash 1 without Elixir there was no residual scent and not much softness. So it’s much better with Elixir but I am concerned that if you make this in a separate bottle and you have to buy 3 bottles it would become too expensive for many people, including myself.

Rowenna Valintine September 04, 2023

Just Wow! Used for the first time and just livening it, hubby had commented on how fresh his top still smelt after a days work!

Have ordered the discovery park to what I’m ordering next 🤷‍♀️ and it doesn’t make our dog itch (who is allergic to most washing powders)
Thank you for sharing your dream with us!

Emma Louise September 04, 2023

I’m excited to see this next product launch and hopefully get my hands on some to try for someone who does a lot of laundry we have 7 in our home I’m always excited for something new x

Sil August 30, 2023

Ooh.. I’m new to this brand and am excited to try.. thats if I’m lucky enough to get a sample

Lin Green August 30, 2023

I haven’t received my order yet… or notification of the order… so cannot comment on the product

Nicola Bott August 30, 2023

🤩 exciting. Do you select people at random or do you need to apply? Xx

Louise Savage August 30, 2023

Would love to try this pls.

Jodie Sharman August 30, 2023

Oooo this is exciting stuff! I hope I can get some to try.! Love this brand

Bernie Jay August 30, 2023

How do I apply for the tester please

Kerry August 30, 2023

Fantabuloustastic! Look forward to trying it out soon

Amy Kent August 30, 2023

I think option 1 is the best idea because it’s more sustainable ❤️

Trudi9 Ade Hall August 30, 2023

Would love to try this out. Being in a hard water area I’d be really interested in how much it boosted the aroma x

Bernice August 30, 2023

Would love to try the new elixir, to see how soft it makes the clothes

Charlotte bowater August 30, 2023

I love the concept of you guys ‘asking the public’ we’re invested just as much as you guys and I love that- for all of us 💜 I think every single one of us feels like we’re part of a journey and I’m sure it’s gonna go off with a bang 💜

Tracey August 30, 2023

Hi how can I get a sample please x

Janice wilson August 30, 2023

I can’t wait to try these

Suzan August 30, 2023

Ooo looking forward to trying them 💕

Anna Young August 30, 2023

I would like option 1 I use Oud but for package size it would be better for postage.

Lorraine bayles August 30, 2023

Can’t wait option1

Catherine Christopher August 30, 2023

I have purchased oud ( and others) before so I’m would like to take part in the elixir testing/survey..unfortunately I can’t be available on Friday at 6pm to request to take part so I’d like to express my interest now if possible please? Thanks Cathy

Karen Billinghurst August 30, 2023

Can’t wait

Lorraine Bradburn August 30, 2023

Option 2 as I would store them and defo buy.

Mark August 30, 2023

Sounds good hoping to get a sample to try.

Lin August 30, 2023

Never bought these before but I’ve been debating whether to give them a try. They sound really good.

Tiffany K Barone August 30, 2023

I’m so down for this! I hate when the scent runs out.. Would be amazing or a longer lasting fragrance payout. So excited!

Serena Stone August 30, 2023

Size 1.. I like to change to a different fragrance each season

Toni August 30, 2023

Can not wait to try this!

Natalie Wheeler August 30, 2023

I’ve tried all of the samples now and it is near on impossible to pick a favourite, what you have achieved is just wow!! The fragrances are incredible and they actually last so well. I put a little in a spray bottle with some water and use it to spray everything now.

Joanna morray August 30, 2023

I would go for option 1 to start with so I could try all the different options sooner! How exciting!

Carol Hallows August 30, 2023

I would go for option one

Sandra Black August 30, 2023

I would destructor this, especially as winter indoor drying can leave clothes smelling a little damp

Jade August 30, 2023

Just waiting on my Oud delivery and just received my Duvet days, so would be great to sample the difference with the booster 😁

Steph Wooler August 30, 2023

This sounds really fascinating, I’d love to trial it!

CHRIS Giles August 30, 2023

Looks fantastic can’t wait to try a new and exciting fragrance OUD Is an amazing fragrance best I’ve ever tried

Lisa Edwards August 30, 2023

Omg I love the oad fragrance and always want the fragrance to last longer!! As I’m a virgo and love smells, I never buy anything without sniffing it first…so my sample pack was amazing, oad is my fave 😍 and so fab the 2nd option comes with scent boost😍🥰

Hels August 30, 2023

Hello, I am just wondering if it is still possible to be involved in the development if I don’t have Instagram? I would love to get involved. Thanks

Dawn Van Gelderen August 30, 2023

Hi,
I’d love to try your new scent booster.
Dawnx

Gill diver August 30, 2023

My delivery of duvet day duo is coming tomorrow, can’t believe how excited I am about laundry products , I think it’s really innovative . They all look lovely , think I’ll try oud next if I like it. Packaging beautiful and so different from what’s available 🥰

Gill diver August 30, 2023

My delivery of duvet day duo is coming tomorrow, can’t believe how excited I am about laundry products , I think it’s really innovative . They all look lovely , think I’ll try oud next if I like it. Packaging beautiful and so different from what’s available 🥰

Elaine Clark August 30, 2023

So looking forward to trying the elixir

Vanessa Bryant August 30, 2023

Oo sounds exciting

Paula August 30, 2023

Would love to test. Really enjoying my Tallow and Ash products.

Sarah August 30, 2023

The elixir sounds really good idea😀

Karen August 30, 2023

Fabulous!! Exciting next step!!

Marina Duarte August 30, 2023

So exciting. Hope i get the chance to contribute

Kathryn Drew August 23, 2023

Oohhh exciting!! Sounds intriguing ❤️

Erica Tomlinson August 23, 2023

Can’t wait for these,they sound amazing

Debbie August 23, 2023

Option 2 because they would store better if I buy a few different fragrances.

Andrea Akturk August 23, 2023

No 1 definitely:))

Nicholas Snape August 23, 2023

Option 1.
Also do drop through letter box smaller packs in case no one is in if convenient.

Claire Adams August 23, 2023

Really looking forward to the release of the Elixir prototype – even happier that the first release is Oud as this is my absolute favourite scent and what I chose to have in my subscription.

Wondering whether you have any plans for eco friendly/biodegradable dryer sheets? Would love to be able to add Oud to my dryer!

Shalom August 23, 2023

Option 1 as there all so yummy I like to change up the smell now and again

Rechelle Martin August 23, 2023

Option 1 more sustainable and easier storage that you can dispose of.

Laura August 23, 2023

Size one so I can store a selection easily as I like to switch up fragrances!

Linda Barrie August 23, 2023

Option 1 looks better less waste

Stephanie Lewis August 23, 2023

I would go for option 1

Chrissy Tucker August 23, 2023

Both have a place, I’m a Housekeeper for a very busy household and there is so much laundry I prefer to have the consistency but with quantity and less packaging. For my own single household the smaller version is fine.

Lynda August 23, 2023

Option 2 please

Jude Y August 23, 2023

Size 1 as you could store it more easily and more user friendly

Peter August 23, 2023

Option 2, bigger carton, last longer, doesn’t need to ordered as often which reduces carbon footprint

Christine Oluwo August 23, 2023

Definitely option 2

jane mountford August 23, 2023

I think you offer both appeals to people who want to buy a large amount & small for people who want to order on more of a frequencial basis

Suzanne August 23, 2023

Definitely size 2! Looks great!

jamie whittle August 23, 2023

Option one I think would be better I think it’s a sensible business option, less wastage and will have more sales

Helen Nunn August 23, 2023

Do you still give away free samples. I ask because people just like me prefer to try before they buy.

Lisa Kane August 23, 2023

I would buy the box option 2 , in Celestial

Aedie Liew August 23, 2023

Size 1.. just in case I want to change fragrance later

Viv Brown August 23, 2023

I would love to help test these products as oud is our favourite fragrance

Janet Thurgood August 23, 2023

Refill one.

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