14th February 2025
To get involved in the development conversations, follow our Instagram page!
Comment your dream home fragrance below, whether that’s in a candle or a room spray, and we’ll pick five people to send them to on Monday! 🥰
We are celebrating serving 500,000 customers in total, so we are combining business with pleasure and getting some incredible market research for our future ranges! + as a little token of our appreciation, we’re going to send 5 of you little gifts as well 🥰
It’s been an amazing day. We’ve been looking at everything from packaging, displays, and of course – smelling some incredible fragrances!
Exciting things to come… and good luck to those lucky 5, we’ll announce on our stories Monday!
Ciara 💜

1081 comments
Rebecca N
Oud! I thought it might be a bit masculine and make me smell like I was wearing men’s aftershave but it’s not at all, it’s sophisticated and my house smells amazing from the towels in the bathroom!
John
Obsessed with sandalwood! From my home to my car—even my clothes—this rich, woody scent is my ultimate signature. I just can’t get enough!
Zeynep Merve Bishop
I have tried 7 different smells from you and my all time fav one is the OUD ❤️ I bought shampoo detergent and conditioner as well as fabric cleaner. I never buy those harsh chemicals detergents anymore. Big renovation for me and my clothes smell soooo nice and luxury 🥲
Sally Blake
I love Oud the best. It just smells amazing!
Tracey Sobey
I love white tea, I’ve had it in a candle years ago and now I wear it in a perfume, would love my clothes to smell of it also.
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