14th February 2025
To get involved in the development conversations, follow our Instagram page!
Comment your dream home fragrance below, whether that’s in a candle or a room spray, and we’ll pick five people to send them to on Monday! 🥰
We are celebrating serving 500,000 customers in total, so we are combining business with pleasure and getting some incredible market research for our future ranges! + as a little token of our appreciation, we’re going to send 5 of you little gifts as well 🥰
It’s been an amazing day. We’ve been looking at everything from packaging, displays, and of course – smelling some incredible fragrances!
Exciting things to come… and good luck to those lucky 5, we’ll announce on our stories Monday!
Ciara 💜

1081 comments
Deborah Godfrey
Abercrombie “ Fierce “ ❤️
Wendy Smith
I’ve never been one for room sprays or scented candles or plug in as most smell so strong and more or chemicals than pleasant aromas and can make the house smell to overpowering. I prefer the house to just smell clean and fresh. I have however used Avon sleep spray for my bedding as it has a lovely calming fragrance of Lavender and chamomile, bought originally to help with sleep but I ended up using it on the curtains and cushions around my home.
Since I discovered your laundry products I must admit my favourite smell now is a fresh clean load of washing on the heated airer, it’s just like having a fragrance for the house. Currently I either use Aurora or Old although my absolute favourite was Enigma so please bring that back it is my all time favourite! I have only tried two of your fabric sprays Duvet day because of the lavender and salted moss, I must admit at first I wasn’t sure about the salted moss and regretted buying (I had intended to buy Oud but it wasn’t available when I ordered.) However now I’ve got used to it I must admit it has grown on me and I love the fact that I can spray my curtains and every time I pull them open or draw them I get a fresh new waft of the scent which lasts for several days. I think I may just love the fabric sprays a bit too much as I’m using it up way too fast!
But my overall vote is Enigma , bring it back please
Laura West
My favourite all time fragrance is midnight jasmine by yankee
Erin Copland
BYREDO, BIBLIOTHEQUE!! Just the most gorgeous fragrance that would be perfect in my new home!
Sarah Jackson
I love sandalwood in the living room. Warm, cosy and comforting 🥰
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