Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1776 comments
Gemma
I’d love Soft Aura. Aurora’s scent evolved- it firstly was La Vie Est Belle/ Flower Bomb esque but then became what it is currently. I’ve been suggesting Coco Mademoiselle inspired at every opportunity, so this is great!! Spa Day sounds lovely. Pink Pepper is another of my favourite scents.
Jacqueline Pennicott
4&7 sound amazing! Can’t wait to try them😁
Christina Forey
Is there going to be sample sachets of the new scents? I love the sound of Golden Oud as Halfeti is my favourite fragrance. Although I don’t know how you’re going to beat Oud as that’s my go to Tallow & Ash favourite!
Jane Rush
Oooooo 3, 4, and 7 sound amazing!!!!! Absolutely love clean and fresh smells!!
Yaz
Omg soft aura is going to be amazing. I can already tell that is going to be my favourite and make me subscribe. I was sooooo gutted you stopped candy beach but this might make up for it. 4 4 4 4 4 4 all the way! Make it soon and make it permanent. Don’t break my heart again 💔
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