12 December 2023
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Hey guys, it’s Ciara!
I’m beginning to design new and amazing fragrances for 2024 and would love your feedback on the initial concept work!
We started this brand to bring something entirely new to the laundry industry. Some of these concepts and names are a little out there, but you know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment below or on our social post.
Also, if there's anything that you think we absolutely NEED which we don’t have, please let us know too. Thanks to everyone for their constant feedback and involvement; we love developing this brand with you!
248 comments
Charlotte
Absolutely love the new concept ideas, the mood-boards convey a great visual idea and feeling of these scents. I love the names too, funky and unique. There is something there for everyone, I know I would love ‘cocoa butter kisses’ or ‘take me back’, my sister would be all for ‘forbidden fruit’ and my mum would be all over ‘farmers market’, especially if it does smell anything like her fave JM perfume.
S
These sound great and would love to see liquid pod capsules and a fabric refresher/room scent as well. I love the scents so far and would like to see the product to intensify the fragrances. An orange & cedar wood scent, like rituals Happy Buddha, would be brilliant. Some lighter, fresh scents would be good for spring/summer too.
Christine Cole
Hello, Friends. I love your products—and sharing them with friends. I’m not a big fan of smelling edible—cocoa, vanilla, and coconut don’t ring my bell. Odyssey, Oud, and Celestial are my favourites. I prefer not to subscribe to the same thing every time; I love Duvet Day for linens and towels, Oud or Odyssey for everyday clothes, and Celestial and Aurora for special days—and the lovely scents they all bring when I open my wardrobes. If I could, I would order full-sized duo bottles of Spa Day, Take Me Back, Farmer’s* Market, and Comfort Blanket today; I trust your products and your descriptions utterly. And Santa Clause! I ordered two sets of samples; having used one, I may simply save the second until you rename it for year-round sales and let me know it’s available. For future scents, keep on with cedarwood and patchouli, please—and maybe rosemary for remembrance? Thank you for asking!
With only good wishes for the new year and your continued success,
Christine
*Shouldn’t a market have more than one farmer, and be Farmers’ Market? Also, yes—Celestial is mis-named. Instead of puffy clouds, asteroids, or angels, I smell freshness and clarity.
Kathryn Thomson
I’ve tried all of your range except the Candy Beach which I’ll be using this weekend. And I’m going to order the Christmas ones too. My favourite scent changes frequently but I really do love all the scents but now you’ve mentioned the new ones I want Spa Day and Farmers Market and Comfort Blanket and…oh please can I just try them all?
Ritu
Definitely- Spa day & farmer’s market
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